NEWS ROUND-UP Starboard eyes next wave of launches
Starboard Cruise Services has told TRBusiness it will introduce a new style of cruise retail on its forthcoming vessels this year. These include Royal Caribbean’s
New speciality retail lands at Pittsburgh International
Fraport Pittsburgh in partnership with Pittsburg International Airport is introducing six stores at the centre core of the airside terminal. A 1,050sq ft Timeless Travel store carries
a range of watches, bags and accessories from designers and brands including Michael Kors, Armani, Furla, Prada, Tissot, Fossil, Montblanc and Coach, with new selections arriving monthly. A 1,432sq ft Perfectly Plane Fun shop
features an interactive space comprising toys, games, puzzles and more to entertain children and adults. The 561sq ft The Candy Shoppe boutique
offers travellers speciality candy, sweets and treats. A 734sq ft Soul Mates shop will capitalise
on the latest accessory trend for novelty socks, with multiple styles, prints and colours for men, women and children. Functional bags can be found at the
657sq ft Baggallini store, while The Galleria, with its fragrance bar, other amenities and open store design, will offer a wide range of products. The latter will offer duty free and duty paid products from familiar brands across 3,561sq ft of space. Other recent additions to the retail mix
include Steel City News and Steel City Express news and gift stores. Eric Sprys, Chief Commercial Officer,
Allegheny County Airport Authority commented: “As we continue to increase the number of passengers in our terminal, we’re eager to introduce new concepts and stores throughout the airport. We expect to add even more shopping and dining options in the upcoming year.”
Spectrum of the Seas, which sails from Shanghai in June; Costa Smeralda, which launches in the European market in October/November; and Norwegian Encore departing from Miami, Florida in November. “The transaction itself is not enough,”
stresses Carrie Julier, Senior Vice President, Cruise Line Retail, North America & Onboard Media, Starboard Cruise Services. “Offering the right brands and products
at great duty free value is key. “We have been leading the industry in
building immersive and engaging retail experiences on ships that can’t be found anywhere else.” “We have branded our approach ‘The
Starboard Way’ and it guides everything we do: The best partnerships are the ones
Source: Royal Caribbean International.
based on respect and mutual goals.” Retaining its position as the retailer of
choice for the newest and most important ships is the prime objective for 2019. But from a regional perspective, Starboard
is looking to continue its dominance in Asia, where it has a 75% market share. Turn to p44 for further insight, including Starboard’s appearance on Costa Venezia.
Flio milestone is springboard into Asia
Airport app Flio is exploring opportunities to scale up the business after hitting one million installs. Usage of the app more than tripled
between January and December last year. In an interview, Flio Chairman and
experienced airport retail veteran Brian Collie says today’s travellers are seeking simplicity and Flio’s single app experience can make a real difference. Accordingly, the app is grounded in
the value passengers place on having quick, readily available information on their travels: flight departure times, gate changes, cancellations, delays and a wider plethora of airport and retail services. The application allows travellers to access
more than 1,500 instantly bookable services at the touch of a button. “Those million downloads are users flying on average five return journeys per
year,” Collie told TRBusiness. “On every return journey you go
through four airports, so you actually have 20m airport visits if you have one million downloads. That is the opportunity attracting advertisers as well as retailers, food & beverage operators and car parking operators.” Geographically, we are looking to build
our relationships with airlines but also with airports in the Far East,” confirmed Collie.
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