SUMMIT OF THE AMERICAS New venue and new format for 2019


Both exhibitors and visitors to this year’s Summit of the Americas will be anxious to see how the new venue compares with the Orlando Marriott and if their feedback from last year’s event has been taken on board. Charlotte Turner reports.


L


ast year, the inaugural Summit of the Americas boasted an impressive speaker line-up –


including Dufry CEO, Julián Díaz – which successfully translated into a robust program of Executive Conference Sessions. In attempt to create a greater


distinction between the IAADFS Americas show of previous years – and in response to feedback from exhibitors and visitors – the organisers have moved this summit to a new venue; the Hyatt Regency Orlando. The organisers assure TRBusiness


that the new site will not only provide delegates with greater accessibility to shops, bars and restaurants – within five minutes walk – but will also help to prevent meetings from occurring outside of the exhibition hall or ‘trade area’. This year, the schedule of events


has been tweaked slightly, with the three morning conference sessions to take place between 08.30-10.00 (rather than end at 10.30 as they did last year). The exhibition hall or trade area


will open once the sessions are over, meaning that the show’s new opening hours will be 10.00-18.00. Regarding this year’s conference


component, IAADFS and ASUTIL have once again attracted high quality speakers, covering a broad range of topics.


Refreshed social events


Delegates can expect a refreshed and more informal format to the networking events at this year’s Summit of the Americas.


Opening Cocktail - Sunday, 24 March 7:00– 9:00pm Delegates will be treated to cocktails and hors d’oeuvres while networking with colleagues and planning meetings for the


MARCH 2019 rest of the week.


Cuba Libre Fun Night - Monday, 25 March 10:00pm – 2:00am Held at the nearby Cuba Libre Restaurant & Rum Bar within walking distance of the Hyatt, delegates can enjoy lively music, dancing and drinks. This event is open to all fully-registered attendees. Dress is casual, and jeans are allowed.


Summit Celebration - Tuesday, 26 March 8:00pm - 2:00am New for 2019, the Summit Celebration offers something for everyone. Expect cocktails and ‘heavy’ hors d’oeuvres and some ‘light entertainment’. From 10.30 guests can expect ‘high energy’ entertainment and dancing that will continue until the early morning.


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On Monday 25 March delegates will hear from Erasmo Orillac, CEO of Motta Internacional, SA, and Chairman, IAADFS and Gustavo Fagundes, CEO of Dufry do Brasil and Bolivia, and President, ASUTIL in an opening address, followed by another buyer and supplier panel. This will involve Yannick Raynaud,


Managing Director Duty Free & Travel Retail Americas, L’Oréal; Marshall Farrer, Senior Vice President and Managing Director, Brown- Forman Beverages Worldwide; Mariana Stangl, Worldwide Duty Free Corporate Affairs and Communications Manager,


JT


International, S.A; Rene Riedi, Divisional CEO Latin America & Caribbean, Dufry Americas and will be moderated by Martin Moodie, The Moodie Davitt Report. On Tuesday, Barbara Wold,


International Speaker, Author, and Business Strategist, Barbara Wold International will kick start the morning with her presentation ‘Meet the Millennials: The Tourists to Change It All’. M1nd-set’s Peter Mohn and Anna


Marchesini will follow with their insights on travel retail shopper behaviour and expectations of the different generations in the Americas, highlighting opportunities and threats to increase footfall and conversation rates, especially in the area of digitalisation and


humanisation. On Wednesday, delegates will


firstly hear from Pedro Helibron, CEO, Copa Holdings and Copa Airlines who will reveal how the carrier is dealing with the current challenges and opportunities for the Latin American aviation industry. A familiar face from many


previous ASUTIL conferences, Carlos Melconian, Director, M&S Consultores, will then offer his analysis of the current situation and outlook for the US economy as well as his perspective on Brazil’s economy in the Bolsonaro administration. «


The organisers assure TRBusiness that the new site will not only provide delegates with greater accessibility to shops, bars and restaurants – within five minutes walk – but will also help to prevent meetings from occurring outside of the exhibition hall or ‘trade area’.


TRBusiness


Above: Hyatt Regency Orlando hotel.


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