CRUISE: CARNIVAL CRUISE LINE
where I want us to think differently and that’s where we are starting to go towards.”
Carnival Adventures shop Underpinning the enhanced retail presence is a conveyor belt of refurbishments and renovations across its fleet of vessels. At the end of last year, the cruise
line and its partners’ Heinemann Americas and Effy Jewelry unveiled an uprated shopping experience onboard Carnival Liberty, with a renovation of the 299sq m space delivering a host of new brands including Shinola watches, Tiffany & Co. fragrances, Dr. Jart beauty products and Coeur de Leon jewellery. In spirits, new additions included
Bruno Mars’ Selva Rey Rum, Timber Creek whiskey, Malfy Gin and Jack Daniel’s Single Barrel, all of which are Heinemann exclusives. Returning favourites include
watches from Tag Heuer, Tissot, Movado and Invicta, plus Swarovski jewellery and Victoria’s Secret fragrances. So far in 2019, retail shops onboard
three ships (Carnival Fantasy, Pride and Freedom) have been refurbished. Carnival Fantasy, another Gebr.
Heinemann-operated ship, recently emerged from dry dock with an expanded assortment. Similar to Liberty, upgrades have been made in beauty and fashion accessories, with enlarged selections for Citizen watches and Tissot, alongside Clinique, Estée Lauder, Lancôme and Tiffany & Co. fragrances. Complementing these are new
branded spaces for Hennessy and Johnnie Walker as part of an overhauled spirits section.
Dufry on Panorama A number of other refurbishments are set for this year, including a $200m transformation of Carnival Triumph into Carnival Sunrise. This is itself part of a $2bn fleet-wide ship enhancement programme that includes a significant investment in onboard retail spaces. Carnival Sunrise is due to make its maiden voyage on 29 April. Butler tells TRBusiness when it emerges from dry dock, the ship will
MARCH 2019 The renovated beauty area on Carnival Valor.
be fully refurbished across a number of areas. As he explains: “We will be
officially launching our very first Carnival Adventures store on that ship. “We’ve got merchandise on our
ships, but not in a separate store.” Information on the size of the shop
was not available when TRBusiness enquired, but it will sell around 300 different skus in an existing, transformed retail space. “What is exciting for me is we’re
giving more real estate to retail but in a very meaningful way,” according to Butler. “As we refurbish our shops and build new ships, we continue to evolve the retail shopping environment so it is fully integrated into the overall guest experience.” Looking ahead, Butler reveals that
Dufry has been selected to run the tax free and duty free concession onboard latest vessel Carnival Panorama, which sets sail from Long Beach, California on 11 December. Dufry, which already holds
contracts for Carnival Sensation, Valor and Inspiration, will operate alongside Effy Jewelry (fine jewellery) with guests able to peruse a number of categories on the 15- deck, 4,008-passenger Vista-class vessel, which joins Carnival Vista and Carnival Horizon. Dufry is understood to have secured the multi-year contract in a
“We’re giving more real estate to retail, but in a very meaningful way.”
William Butler, Vice President, Retail Services, Carnival Cruise Line
tightly fought tender. Specific details on the number of
Dufry-operated shops, their sizes and retail configurations was not immediately available, but Butler confirms the ship will include a few ‘firsts’ at sea. “The shops are larger than
Carnival Horizon and we’ve got some extended footprints that spill out into the atrium that will allow us to further interact with the guests as they are enjoying the entertainment onboard. We also have new brands and experiences to bring the space to life.” Stay close to TRBusiness for further details as they emerge. «
Gebr. Heinemann-operated Carnival Fantasy has had a retail makeover.
TRBUSINESS 65
Page 1 |
Page 2 |
Page 3 |
Page 4 |
Page 5 |
Page 6 |
Page 7 |
Page 8 |
Page 9 |
Page 10 |
Page 11 |
Page 12 |
Page 13 |
Page 14 |
Page 15 |
Page 16 |
Page 17 |
Page 18 |
Page 19 |
Page 20 |
Page 21 |
Page 22 |
Page 23 |
Page 24 |
Page 25 |
Page 26 |
Page 27 |
Page 28 |
Page 29 |
Page 30 |
Page 31 |
Page 32 |
Page 33 |
Page 34 |
Page 35 |
Page 36 |
Page 37 |
Page 38 |
Page 39 |
Page 40 |
Page 41 |
Page 42 |
Page 43 |
Page 44 |
Page 45 |
Page 46 |
Page 47 |
Page 48 |
Page 49 |
Page 50 |
Page 51 |
Page 52 |
Page 53 |
Page 54 |
Page 55 |
Page 56 |
Page 57 |
Page 58 |
Page 59 |
Page 60 |
Page 61 |
Page 62 |
Page 63 |
Page 64 |
Page 65 |
Page 66 |
Page 67 |
Page 68 |
Page 69 |
Page 70 |
Page 71 |
Page 72 |
Page 73 |
Page 74 |
Page 75 |
Page 76 |
Page 77 |
Page 78
