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EDITOR'S LETTER


PRESIDENT & CEO James Balda jbalda@argentum.org


CHIEF FINANCIAL OFFICER Gina Mamone


Maybe It’s Time to Change The Way We Look at Change


“Kindness today is an act of rebellion.” —Pink


The fastest and most reliable route to inspiration is to change your perspective. Turn things around, or upside down; step into another’s shoes. “We need to change” and “we’re going to change” were phrases heard a lot at the 2021 Argentum Senior Living Executive Conference & Expo (see conference highlights and


takeaways starting on page 30). Those are good goals. But change—and innovation and invention—is too often defined too narrowly in business and industry. It means we have to shake things up. Or knock things down. Move things out. We’ll have to buy new equipment. Learn new software. Set new passwords— which we can then forget, and then change, and then forget how to change. That’s why they call it “disruption.”


But what if changing the way we do things meant being more relaxed? Having fewer things, less stress, a shorter to-do list? Being better listeners, taking deeper breaths, laughing more often? We can really shake things up if we slow things down. Because this was another strong theme at the conference: The importance of bringing kindness, emotion, and values into workplaces, corporations, and brands. Doing this can change workplaces immeasurably for the better. And there’s no password to forget.


There are so many sources for inspiration in this issue that members, providers, and Argentum staff helped call attention to. Here are a few of my favorites:


» Change Agent Dr. Jacquelyn Kung: "I think one of the biggest factors that furthers employee engagement is promoting from within...remember ourselves at ages 18 and 20—if someone had taken us under their wing, wouldn't that have transformed the way we grew our careers?" See more on page 43.


» NAACP president and CEO Derrick Johnson: "Accurate information about COVID-19 and the vaccines is critical because the human cost of misinformation can be so high." Find out more on page 45.


» Executive director Jennifer Lester, CDAL, at Sage Spring Assisted Living and Memory Care, who during the pandemic, helped open a new community and get it to 70 percent occupancy—as well as earning her Certified Director of Assisted Living certification and certifications in dementia care and training caregivers. You can read more about her discoveries on page 48. And you can explore CDAL certification here: argentum.org/CDAL.


P.S. Really want to make a change? Save the date for Argentum's Public Policy Institute, March 7-9, Washington, D.C. See argentum.org/ppi for more information.


— Sara Wildberger Editor


gmamone@argentum.org


SENIOR VP, PUBLIC AFFAIRS Maggie Elehwany melehwany@argentum.org


SENIOR VP, BUSINESS OPERATIONS


Brad Williams bwilliams@argentum.org


VP, QUALITY IMPROVEMENT John Schulte


jschulte@argentum.org


VP, GOVERNMENT RELATIONS Paul Williams


pwilliams@argentum.org


VP, WORKFORCE DEVELOPMENT Regina Serrano rserrano@argentum.org


SENIOR DIRECTOR, MARKETING & COMMUNICATIONS


Jessica McKay jmckay@argentum.org


DIRECTOR OF PROGRAMMING


Liderby Gladden lgladden@argentum.org


DIRECTOR, MEMBER SERVICES & DATA


Kari Horesky khoresky@argentum.org


DIRECTOR, GOVERNMENT RELATIONS Daniel Samson dsamson@argentum.org


HUMAN RESOURCES DIRECTOR AND STAFF ACCOUNTANT


Olivia Wilson owilson@argentum.org


PROJECT DIRECTOR, APPRENTICESHIPS Candice Udodi cudodi@argentum.org


OFFICE MANAGER/ EXEC. ASSISTANT


Rosa Montgomery rmontgomery@argentum.org


SENIOR MANAGER, PAC AND GOVERNMENT AFFAIRS


Meredith Bonyun mbonyun@argentum.org


MANAGER, PUBLIC POLICY Kyle Loeber


kloeber@argentum.org


MARKETING MANAGER Kayla McAlindin


kmcalindin@argentum.org


EVENTS COORDINATOR Ashley Foster afoster@argentum.org


HAEP GRANT MANAGEMENT


Denise Lee dlee@argentum.org


EDITORIAL COMMUNICATIONS MANAGER & EDITOR Sara Wildberger


swildberger@argentum.org


ART DIRECTOR Rose Thai


rthai@argentum.org


ADVERTISING DIRECTOR OF SALES Katherine Madison kmadison@argentum.org


SUBSCRIPTIONS 703.562.1179


INTERNS


Richard Feliz-Garcia Amana Tashfeen


Senior Living Executive, Volume 28, Number 6 (print ISSN 2161- 6698, online ISSN 2161-671X) is published bimonthly by Argentum, 1650 King Street, Suite 602, Alexandria, VA. Periodicals postage paid at Alexandria, VA and additional mailing offices. Argentum member companies receive subscriptions for staff as part of their membership. Free controlled subscriptions are also available to qualified individuals in the senior living business.


POSTMASTER: SEND ADDRESS CHANGES TO Senior Living Executive, 1650 King Street, Suite 602, Alexandria, Virginia 22314 703.894.1805. Printed in USA. Copyright 2018. Prior to photocopying items for educational classroom, internal, or personal use, please contact the Copyright Clearance Center, Customer Service, 978.750.8400, 222 Rosewood Dr., Danvers, MA 01923 or check CCC Online at www.copyright.com. Senior Living Executive will not be responsible for the return of any unsolicited manuscripts or photographs.


Copyright ©2021 Argentum. All rights reserved. No part of this publication may be reproduced or transmitted in any form—print, electronic, or otherwise—without written permission from Argentum.


Association of Marketing and Communication Professionals 2021 MarCom Awards


Trade, Association, Business Publications International 2021 TABBIES Awards


2021 NOVEMBER/DECEMBER 2021 ARGENTUM.ORG 7


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