INSIGHTS FROM BOTH LONGTIME AND EMERGING LEADERS
“COVID inspired a lot of innovations…but fundamentally, our customer is changing. The boomer customer wants a curated, individualized experience, and as they move into senior living, we have to look whether this is a product that’s attractive to them. What’s our value proposition? Senior living provides a platform to transform the narrative around aging. Quality of life should be ageless.” —Katie Potter
president and chief executive officer Five Star Senior Living
The Insights from the C-Suite panel included moderator
Collette Gray, president and CEO, Integral Senior Living and Solstice Senior Living; Cindy Kent, at that time EVP and president, senior living and community operations, Brookdale; Katie Potter, president and chief executive officer, Five Star Senior Living; and Tana Gall, president, Merrill Gardens.
“I want to deploy all of [the new technology,] but I need to be able to show the return on investment—that it actually enhances the resident experience and makes life easier for my team. I’m looking for partners in technology to help me see that.”
—Tana Gall president, Merrill Gardens
Argentum’s LEAD (Leadership Advancement & Development Program) elevates a select group of leaders each year, nominated by senior living executives, and provides specialized opportunities for training and development to support their career goals. At the conference, the LEAD cohort welcomed speakers from the Thunderbird School of Global Management and presented their virtual group projects as part of the program, giving insight into vital issues in senior living such as women in leadership, work in the virtual environment, and emergency preparedness.
NOVEMBER/DECEMBER 2021
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