EDITOR'S LETTER
PRESIDENT & CEO James Balda
jbalda@argentum.org
A Unique Industry Demands a Unique Workforce Plan
There is no doubt that employees are the senior living industry’s most valuable resource; how the industry recruits, trains, and retains those employees is what powers the success of the industry. But we know the challenges ahead— the need to recruit 1.2 million workers by 2025 to meet the demands of an aging population. Together, we can fi nd and engage a workforce of the future. We are pleased to introduce Senior Living Works (p.32), a new initiative led by Argentum with a goal of providing
tools to help industry professionals build tomorrow’s senior living workforce. We’ve developed a website and a comprehensive toolkit with easy to use resources, empowering you to recruit with confi dence and reach diverse and talented individuals. Discover how we can help you by visiting
seniorliving.works and be sure to share with us your success stories. The U.S. Bureau of Labor Statistics estimates that the senior living industry employed 892,000 people in 2016. Each of these employees brings their own experiences, their own passions, their own needs and wants, and their own challenges to work with them each day. Sharing and implementing industry-wide best practices for supporting new employees, engaging current employees, and attracting new, dedicated people to the industry is more important than ever. In this issue of Senior Living Executive, the Workforce Issue, we take a look at strategies for getting new hires up to speed on what it means to work in senior living (p.6). This job is not like any other job—and understanding the ins and outs of this complex industry is critical to success. We share some advice from industry experts on what an eff ective onboarding plan includes and how to set a forward-looking career path for new employees. We also address opportunities for ensuring your sales team is receiving the right training (p.14). Today’s sales team cannot be the sales team of yesteryear. Changes in the way prospective residents learn about senior living options and in the way inquiries are handled are all part of the bigger picture. Additionally, we know that executive directors are in demand; their time is often divided among building relationships with residents, supporting staff , participating in community outreach, communicating with family members, and responding to corporate needs, among others. We talked to four executive directors about what methods they use to best manage their time and priorities, and several common themes emerged p.44). In this issue, you’ll also read about the benefi ts of cross-generational mentoring
(p.50) and how to engage locally to recruit new employees (p.60). You’ll fi nd recognition spotlights for the 2018 Argentum Best of the Best winners (p.22) and the stars among us who have been named 2018 Argentum Heroes (p.66). If you are joining us in San Diego at the Argentum Senior Living Executive Conference this year, you’ll learn much more about these extraordinary individuals. We hope to see you there!
– Jessica McKay Editor
CHIEF OPERATING OFFICER Maribeth Bersani
mbersani@argentum.org
CHIEF FINANCIAL OFFICER Gina Mamone
gmamone@argentum.org
VP, PROGRAMMING & INNOVATION Nathan Nickens
nnickens@argentum.org
VP, QUALITY IMPROVEMENT John Schulte
jschulte@argentum.org
VP, MARKETING Jaclyn Vann
jvann@argentum.org
VP, WORKFORCE DEVELOPMENT Brent Weil
bweil@argentum.org
VP, BUSINESS DEVELOPMENT Brad Williams
bwilliams@argentum.org
VP, GOVERNMENT RELATIONS Paul Williams
pwilliams@argentum.org
DIRECTOR, GOVERNMENT RELATIONS Alexis de Armas
adearmas@argentum.org
DIRECTOR, GOVERNMENT RELATIONS Neil Cohen
ncohen@argentum.org
DIRECTOR, CONFERENCE & EVENTS Ellen Drudy
edrudy@argentum.org
DIRECTOR, MEMBER SERVICES & DATA Kari Horesky
khoresky@argentum.org
OFFICE MANAGER/ EXEC. ASSISTANT Rosa Montgomery
rmontgomery@argentum.org
PROFESSIONAL DEVELOPMENT & EDUCATION MANAGER Robert Oliveri
roliveri@argentum.org
PROGRAM COORDINATOR Kayla McAlindin
kmcalindin@argentum.org
ACCOUNT COORDINATOR Tiff any Crawford
tcrawford@argentum.org
STAFF ACCOUNTANT Olivia Wilson
owilson@argentum.org
EDITORIAL EDITOR
Jessica McKay
jmckay@argentum.org
SENIOR MANAGER, PROGRAMS & RESEARCH Sharon Cohen
scohen@argentum.org
PUBLICATIONS MANAGER Vatrice Chestnut
vchestnut@argentum.org
ART DIRECTOR Rose Thai
rthai@argentum.org
ADVERTISING DIRECTOR OF SALES Katherine Madison
kmadison@argentum.org
SENIOR ACCOUNT EXECUTIVE, SALES Jim Owens
jowens@argentum.org
SUBSCRIPTIONS 703.562.1179
Senior Living Executive, Volume 25, Number 2 (print ISSN 2161-6698, online ISSN 2161-671X) is published bimonthly by Argentum, 1650 King Street, Suite 602, Alexandria, VA. Periodicals postage paid at Alexandria, VA and additional mailing offi ces. Argentum member companies receive subscriptions for staff as part of their membership. Free controlled subscriptions are also available to qualifi ed individuals in the senior living business.
POSTMASTER: SEND ADDRESS CHANGES TO Senior Living Executive, 1650 King Street, Suite 602, Alexandria, Virginia 22314 703.894.1805. Printed in USA. Copyright 2017. Prior to photocopying items for educational classroom, internal, or personal use, please contact the Copyright Clearance Center, Customer Service, 978.750.8400, 222 Rosewood Dr., Danvers, MA 01923 or check CCC Online at
www.copyright.com. Senior Living Executive will not be responsible for the return of any unsolicited manuscripts or photographs.
Copyright ©2018 Argentum. All rights reserved. No part of this publication may be reproduced or transmitted in any form—print, electronic, or otherwise—without written permission from Argentum.
MARCH/APRIL 2018
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