EDITOR'S LETTER
PRESIDENT & CEO James Balda
jbalda@argentum.org
CHIEF FINANCIAL OFFICER Gina Mamone
This learning issue provides opportunities to improve your business and outlook
It has been said that change is the only constant in life. One could say that learning should be a constant, too. And with the top industry challenge of workforce, learning, and the investment in learning, has proven to provide positive returns in the areas of staffing, retention, customer acquisition, customer service, resident experience, and thus the bottom line. We begin our learning issue by reviewing the need for training (p. 10) and why it is important to the senior living
industry, and your company. This is followed by a review of different certification programs from across a variety of industries (p. 14) and how they can be used to help bolster employee retention and increase customer satisfaction. Taking a closer look at the importance of a third-party seal shows that companies who utilize certification are demonstrating their commitment to supporting the professional growth of their employees and to providing a higher- level quality of service to those in their care. Investing in employee development can also provide exponential returns as detailed in the article that follows (p. 18). Find highlights from this year’s Senior Living Executive Conference and Expo
(p. 22), including highlights from the 2022 Hero Awards presentation at the conference (p. 30) and leading into coverage of the 2022 Best of the Best Awards winners (p. 32).
Also featured in this issue is a question and answer discussion with Kemy Jospeh, MS, EdS, about the ongoing diversity, equity, inclusion, and belonging (DEIB) conversation (p. 42). Joseph, an executive coach and DEI strategist, shares his thoughts on the stages of DEI maturity; he will be delivering a keynote speech at the Senior Living Leadership Summit in November (registration is open at
argentum.org). Finally, we take a look back at how the senior living industry connected with communities to provide support and hope to Ukraine. Find details in the Heart of Senior Living on (p. 48) and be sure to watch for the next edition of Senior Living Executive. The career issue will be released in September.
— RJ Smith Content Director & Editor
Senior Living Executive, Volume 29, Number 4 (print ISSN 2161- 6698, online ISSN 2161-671X) is published bimonthly by Argentum, 1650 King Street, Suite 602, Alexandria, VA. Periodicals postage paid at Alexandria, VA and additional mailing offices. Argentum member companies receive subscriptions for staff as part of their membership. Free controlled subscriptions are also available to qualified individuals in the senior living business.
POSTMASTER: SEND ADDRESS CHANGES TO Senior Living Executive, 1650 King Street, Suite 602, Alexandria, Virginia 22314 703.894.1805. Printed in USA. Copyright 2018. Prior to photocopying items for educational classroom, internal, or personal use, please contact the Copyright Clearance Center, Customer Service, 978.750.8400, 222 Rosewood Dr., Danvers, MA 01923 or check CCC Online at
www.copyright.com. Senior Living Executive will not be responsible for the return of any unsolicited manuscripts or photographs.
Copyright ©2022 Argentum. All rights reserved. No part of this publication may be reproduced or transmitted in any form—print, electronic, or otherwise—without written permission from Argentum.
Association of Marketing and Communication Professionals 2021 MarCom Awards
Trade, Association, Business Publications International 2021 TABBIES Awards
gmamone@argentum.org
SENIOR VP, PUBLIC AFFAIRS Maggie Elehwany
melehwany@argentum.org
SENIOR VP, BUSINESS OPERATIONS
Brad Williams
bwilliams@argentum.org
VP, QUALITY IMPROVEMENT John Schulte
jschulte@argentum.org
VP, GOVERNMENT RELATIONS Paul Williams
pwilliams@argentum.org
VP, WORKFORCE DEVELOPMENT Ashante Abubakar
aabubakar@argentum.org
VP, CONTENT AND MARKETING
Stephanie Robert
srobert@argentum.org
DIRECTOR, MEMBER SERVICES & DATA
Kari Horesky
khoresky@argentum.org
DIRECTOR, GOVERNMENT RELATIONS Daniel Samson
dsamson@argentum.org
HUMAN RESOURCES DIRECTOR AND STAFF ACCOUNTANT
Olivia Wilson
owilson@argentum.org
OFFICE MANAGER/ EXEC. ASSISTANT Rosa Montgomery
rmontgomery@argentum.org
SENIOR MANAGER, PAC AND GOVERNMENT AFFAIRS
Meredith Bonyun
mbonyun@argentum.org
MEDIA AND PUBLIC AFFAIRS MANAGER
Patrick Connole
pconnole@argentum.org
MANAGER, PUBLIC POLICY Kyle Loeber
kloeber@argentum.org
MARKETING MANAGER Kayla McAlindin
kmcalindin@argentum.org
EVENTS COORDINATOR Ashley Foster
afoster@argentum.org
EDITORIAL
CONTENT DIRECTOR & EDITOR
RJ Smith
rjsmith@argentum.org
PRODUCTION MANAGER Patricia Roiz
proiz@argentum.org
ART DIRECTOR Rose Thai
rthai@argentum.org
ADVERTISING DIRECTOR OF SALES Katherine Madison
kmadison@argentum.org
SUBSCRIPTIONS 703.562.1179
2021
JULY/AUGUST 2022
ARGENTUM.ORG 7
Page 1 |
Page 2 |
Page 3 |
Page 4 |
Page 5 |
Page 6 |
Page 7 |
Page 8 |
Page 9 |
Page 10 |
Page 11 |
Page 12 |
Page 13 |
Page 14 |
Page 15 |
Page 16 |
Page 17 |
Page 18 |
Page 19 |
Page 20 |
Page 21 |
Page 22 |
Page 23 |
Page 24 |
Page 25 |
Page 26 |
Page 27 |
Page 28 |
Page 29 |
Page 30 |
Page 31 |
Page 32 |
Page 33 |
Page 34 |
Page 35 |
Page 36 |
Page 37 |
Page 38 |
Page 39 |
Page 40 |
Page 41 |
Page 42 |
Page 43 |
Page 44 |
Page 45 |
Page 46 |
Page 47 |
Page 48 |
Page 49 |
Page 50 |
Page 51 |
Page 52 |
Page 53 |
Page 54 |
Page 55 |
Page 56
