Efforts expanded and when a handful
of other communities held their own events another $12,000 was raised. In total, all 32 Brandywine communities participated in the campaign. This caring culture was illustrated by the number of people that collectively came together to support the cause, as additional fund- raising events were held throughout the summer. Residents at 75 State Street in Port-
land, Maine, also felt compelled to act. They came together as a group to talk about what was going on overseas and after sharing their personal stories and experiences with military conflict they decided they wanted to do something to help. This led to the formation of “75 State Street for Peace” and the mission to raise awareness that seniors support the Ukrainian people. Weekly meetings were held and after
some consideration the decision was made that a letter to the editor of their local newspaper would be the best way to express their feelings and concern. Every- one contributed to writing the letter and after it was published the group decided there was still more that could be done. Determined to ensure younger gen-
erations are aware of the need to show compassion for others, the group held a peace vigil on the grounds of their com- munity. Messages were painted on signs and the group displayed them one Friday afternoon on the sidewalk near a busy in- tersection as the seniors waved at passers- by. One sign said “Honk for Peace” and the response by drivers demonstrated the success of their efforts to efforts to raise awareness. The group hosted additional Friday vigils in the weeks that followed. In total, more than $150,000 was
raised by the industry with senior living communities contributing additional funds. Working together showed support for seniors in Ukraine and exemplified the heart of senior living.
JULY/AUGUST 2022
ARGENTUM.ORG 49
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