SPOTLIGHT: THE HEART OF SENIOR LIVING


Senior Living Industry and Communities Send Hope and Support to Ukraine


By RJ Smith


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the response from another. As concern for the more than 7 million people aged 60 or older in war-ravaged Ukraine grew earlier in the year, senior living-associated groups and communities united together to provide financial assistance and show their support for seniors in need of food and shelter. The initial effort was a campaign that launched in late spring when Argentum,


H 48 SENIOR LIVING EXECUTIVE JULY/AUGUST 2022


onk for peace!” was the rally cry of one community. Host- ing fundraising events was


Health Dimensions Group, American Seniors Housing Association (ASHA), and the National Investment Center for Seniors Housing & Care (NIC) teamed up with CARE to champion a philanthropic effort to raise money to pro- vide urgently needed supplies to seniors in Ukraine. The industry’s efforts for this im- portant humanitarian effort were comple- mented by residents in communities across the country who also showed compassion and concern for what was taking place across the globe.


Brandywine Senior Living at Princeton,


N.J., is one such community. Residents host- ed a fundraising event and invited the public to attend. From flags, paintings and sunflow- ers, to potted plants, t-shirts and foodstuffs, a variety of goods were available for sale. In- ventory was sold out by the conclusion of the hour and a half long event. The president of New Jersey-based Hope for Ukraine was in attendance and a few days later provided an update that the $3,000 raised had been used to provide food for Ukrainian refugees.


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