7


Customers want choice, value, convenience and yes – experiences. Right now, please!


There’s no denying in-store technology in the retail sector has completely revolutionised


the way consumers shop. Rapid changes in technology and a growing digitally savvy demographic has put tremendous pressure on


retailers to adapt the way they interact with their customers, especially in-store.


By Natalie Bruins, marketing retail advocate at K3 Retail


S


erious evolution and innovation are necessary if storefronts hope to beat back the tide of digital behemoths like Amazon. The first step for bricks-and-mortar retail chains is accepting the reality of online shopping —


and using its weaknesses to their advantage. Yes, bricks- and-mortar is alive and kicking. Even big online brands are opening on the high streets for the first time. In-store shopping is rarely a necessity anymore; it is instead a choice. Retail stores should maximise the opportunity they have with occupying physical space in an era of widespread drift toward the virtual, and optimise all the dimensions of that space, to offer what online shopping cannot: a physical experience.


Page 1  |  Page 2  |  Page 3  |  Page 4  |  Page 5  |  Page 6  |  Page 7  |  Page 8  |  Page 9  |  Page 10  |  Page 11  |  Page 12  |  Page 13  |  Page 14  |  Page 15  |  Page 16  |  Page 17  |  Page 18  |  Page 19  |  Page 20  |  Page 21  |  Page 22  |  Page 23  |  Page 24  |  Page 25  |  Page 26  |  Page 27  |  Page 28  |  Page 29  |  Page 30  |  Page 31  |  Page 32  |  Page 33  |  Page 34  |  Page 35  |  Page 36  |  Page 37  |  Page 38  |  Page 39  |  Page 40  |  Page 41  |  Page 42  |  Page 43  |  Page 44  |  Page 45  |  Page 46  |  Page 47  |  Page 48  |  Page 49  |  Page 50  |  Page 51  |  Page 52  |  Page 53  |  Page 54  |  Page 55  |  Page 56  |  Page 57  |  Page 58  |  Page 59