20


Future of Retail — In-Store Technology


issue 06


gradually builds consumers’ confidence. It allows them to budget effectively and plan their shopping trips, and over time, this evolves into a more trusting relationship between retailer and consumer. However, achieving price accuracy isn’t a simple exercise.


ACCURATE PRICING ISN’T EASY WITH MANUAL PROCESSES We’ve all the had the experience of picking up a discounted item in a store, and then getting to the checkout, only to find the PoS system doesn’t think there’s a reduction. Cue the frustrating process of someone going back to the shelf to see if there is a discount,


“Given all of the innovation going on in retail, it raises the question of why manual, paper based labels are still being used?”


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