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The in-store retail environment has changed dramatically over the past few years. The doomsayers’ prediction of the “death


of the high-street” has fallen flat, with 70% of shopper purchase decisions still being made in-store. As such we’re seeing


increased investment from retailers into in-store technology as part of an in-store first strategy as they try to capture shopper interest.


By Maarten Bais, vice president & general manager EMEA at Elo B


ut with such investment going into technology now and for the future, where does this leave the workforce and how will these technologies help them in their day to day roles?


SKILLS, SKILLS, SKILLS Quite often when people think about the introduction of new technology into the workplace, many employees start to worry that it may end up replacing them. However, this has not been the case. Instead technology is enabling employees to become more skills-based. For instance, we’re seeing a massive increase in the use of self-serve kiosks throughout the in-store retail environment and looking to the future, this will eventually become the new norm. These kiosks will allow employees to focus more on customer service and depending on the type of role, what they were really trained to do. Take a DIY or home store as an example. A lot of


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