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By Paul Milner, marketing director, Displaydata


Napoleon was on to something. We’re a nation


of shopkeepers. With around 192,000 registered retailers in the UK, our £358 billion in annual retail sales account for one third of consumer


spending. In such a vast, crowded marketplace, building and maintaining a strong, positive


relationship with your consumers becomes ever more critical to success. As with any relationship, trust sits at the core.


I


n retail, that trust is fragile. Poor experiences can easily nudge a shopper towards the competition, often irreversibly. I visit the same supermarket each week and tend to return to the same pages when I’m shopping online. But the reason I go back to these


sites – physical and digital – is that I trust that I’ll have a straightforward, dependable experience each time. If that changed then I’d look elsewhere. My trust is grounded in the reliability and consistency


of the retailer, and this is particularly important when it comes to one small piece of real estate – my wallet. Pricing guides my spending decisions, as it does for most consumers. I want to be completely clear on the price of what I’m buying. Indeed, accurate and consistent pricing


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