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Future of Retail — In-Store Technology


issue 06


“As technology changes, so do consumer expectations of how they’ll interact with your brand.”


WHICH RETAILERS DO YOU BELIEVE ARE LEADING THE CHANGES IN RETAIL AND WHY? There are some massive changes going on in retail insurance, simply because there has to be. Few other industries have such a poor perception of value, so little meaningful engagement with customers, such low profit margins and such high competition. You could easily say the same about the


grocery sector, and many other commoditised businesses. Sometimes, fundamentally changing the business model is the right approach - because it’s one way to stand out,


change the customer perception of value, and engage on different terms. I think a lot of industries will have looked at Uber and thought “hmmm… could we do something like that?”. And I don’t doubt a few will. To give you a very specific example, one


of our fashion retail customers is trying a fundamentally different approach to the traditional model of heavy discounting - by literally giving product away. Not to everyone, mind you, and not all of the time. But, if a previously high-value customer walks into a store for the first time in two years, what better way to recognise them and welcome them back than saying “great to see you


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