MANAGING YOUR PTA – Social media
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pta.co.uk
Social sense W
Online communication can be complicated. Joe Clarke from the UK Safer Internet Centre takes us through the pros and cons of operating PTA social media accounts
ithout doubt, social media is one of the best ways to keep your school community connected,
up-to-date and engaged. Facebook – the largest social media network and the one most PTAs use – has 2.45 billion monthly active users, and 45 million of them are in the UK. That’s 67% of the population! But remember, running an account for your PTA is quite different from keeping your own profile updated.
The benefits
Social media is one of the best, quickest, and most flexible ways
to communicate: l You can post at any time (or even schedule posts to go out in the
future), use images and videos, and have conversations.
l You can send emergency communications as soon as you’re aware of a situation – for example, needing to reschedule or change events because of bad weather.
l It’s a two-way conversation: it’s more responsive and engaging than traditional printed or emailed newsletters.
l It gathers different groups under one roof – parents, teachers and governors are all on social media.
l When members of your school community share your updates, more local people will learn about what you’re doing.
You can show off your values: l You get to choose the tone and
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personality of your messages and the topics you talk about, which can represent your school community positively.
l Sharing ‘user-generated content’ (posts from the people who follow your page) is a great way to make your community feel listened to and represented.
l You get to choose what your PTA says – you curate and control what’s on your page.
The golden rules of running a social
media account
Set rules, policies, and boundaries for members and admins.
Have a plan for what, when and how often you will post.
Make sure everyone feels respected and represented.
IMAGE: DILEN_UA/
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