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Fundraising


fun and festive way to raise money and support the opportunities that our Inspiration Fund provides. With thousands of children,


friends, parents and grandparents wanting to get involved, the Santa Run is a bureaucratic challenge in normal times. With Covid-19, we needed to make our fundraising methods both more efficient and Covid secure. We decided to move online and


approached the crowdfunding and regular giving platform InvestMyCommunity (IMC). Its staff were able to develop new sponsorship capabilities on the platform, so that each of our participants could create their own mini campaign and associate it with the trust’s main Santa Run page. We wanted the Santa Run to be


an uplifting event for our students and families – and we were overwhelmed by the generosity of donations and the level of participation. Over the course of just a few days, more than 2,500 students signed up for the event, which took place in existing school bubbles. Of these, more than 480 set up their own sponsorship pages on the platform. The event was so


30 AUTUMN 2021 FundEd


‘Participating students


raised an average of £50 each in the IMC platform, compared to an average of £11 each on paper’


successful that there was a hundred-fold increase in traffic to the IMC site in 24 hours! Using IMC was a game-changer.


It provided a new and safe dimension for our fundraising, and it also saved us many, many hours of administrative work. We also raised a lot more money than we had done previously. We ran both the IMC platform and paper-based approach in tandem to compare how well they worked. Participating students raised an average of £50 each in the IMC platform, compared to an average of £11 each on paper.


We received donations of almost


£24,000 on IMC, including Gift Aid, and altogether the Santa Run raised more than £50,000. We’d done a lot of work over the year to promote the value of the Inspiration Fund, but we also have IMC to thank. The development and customer service teams were fantastic: they created new options for us and responded quickly to any queries from parents and the school. Everyone found the online giving


approach very easy and enjoyed sharing the link on their campaign pages. Seeing all the fundraisers in their Santa suits on their own pages was inspirational and created a tremendous sense of community. This year we plan to make the Santa Run online crowdfunding only!’ Alice Page, fundraising and events manager, David Ross Education Trust, Loughborough


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