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Expert View BRIDGING THE


PROTECTION GAP by Jenny Goodwin


Farleys corporate solicitor


UK data protection law was previously governed by the GDPR and had been since it was introduced in 2018.


This ceased to have direct effect from  maintaining an equivalent data protection standard, the UK-GDPR will apply going forward. The Data Protection Act 2018 (DPA 2018) also remains in place with some technical amendments.


The UK-GDPR is essentially a duplicate of the GDPR, containing all of the same obligations and duties, but tailored 


Processing previously covered by the GDPR now falls under the UK-GDPR. For businesses operating solely in the UK, in practice there is little change to the core data protection principles, rights and obligations, but there are implications for the rules on transfers of personal data between the UK and the European Economic Area (EEA).


The UK government is seeking adequacy from the European Commission – a recognition that UK laws provide a level of data protection that matches the GDPR, and granting the country a special status of adequacy.


your domain name and encrypts information on your online shop.


“Looking at it from a customer’s point of view, this means the URL of your ecommerce website will be marked as ‘safe’ by their 


“Browsers such as Google’s Chrome will highlight any website without an active SSL  from visiting the domain in question, so it’s essential that you purchase one for your URL.


“PCI Compliance is something worth  to all ecommerce websites. PCI Compliance is something that payment gateways, such as PayPal or Stripe, for example, must adhere to.”


Stephanie Whitworth, senior account manager at Lancaster-based digital agency Fat Media, says businesses using social media to interact with their customers also need to be aware of possible pitfalls.


She says: “For competitions run on social media, terms and conditions are a must. They need to be detailed, so it’s usually best to add them to a page your website, and link to that in any post that promotes the competition. They should cover how to enter, and how winners will be chosen and contacted.


“They should also cover any exclusions - such as nationality or age of entrants. A privacy


Stephanie Whitworth


policy is very important if you are collecting personal information from entrants - but linking 


Copyright is another potential issue. Stephanie says: “Copyright affects social media in the same way as it does any of your marketing activity. Ensure you’re using imagery that is either original, or free for commercial use, and credit any original sources that you share from.”


When it comes to online advertising, she adds: “There’s a wealth of information on the Advertising Standards Agency website, to help ensure your activity is compliant and therefore fair to your customers.”


A number of countries have already been granted adequacy, meaning that transfers of data can take place between the third country (a state that falls out of the GDPR zone) and the EEA as if the country were a member state, effectively.


As part of the trade deal, the EU has agreed to delay data transfer restrictions for at least four months, potentially extending to six - known as the bridge.


This means that the UK isn’t considered as a third country as yet, and the personal information of EU citizens will continue to be sent freely to the UK, until an agreement on adequacy is reached.


If you receive personal data from the EEA, its recommended you put alternative safeguards in place before the end of April, if you haven’t done so already.


While it is hoped that adequacy will be approved, it is not a done deal and businesses should be mindful that the GDPR will still apply to you if you offer goods or services to persons in the EEA in terms of how data is processed.


It will also apply to organisations in Europe who send data to you, as they will need to comply with UK legislation, if the trade deal bridge ends without adequacy.


...but we believe the law should be


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LEGAL VIEW


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