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30 WOMEN IN BUSINESS


My View


DIVERSITY AND CREATIVITY ARE A REAL STRENGTH by Dawn Coker





From starting out in telesales within the finance sector, to now, a major shareholder and COO of a leading R&D tax specialist firm, I’ve had first-hand experience in the portrayal of ‘Women on Business’ versus the real thing.


Having not been to university, my work and life experience has taught me that the way women in business communicate has  and the organisation, bringing both diversity and creativity.


Female-led businesses are successful for a couple of reasons: one being that they are great at juggling multiple demands or tasks at a time, switching back and forth easily.


Two, we are resilient and insightful. In any business, employees and clients want to be seen, heard, and understood. As women we are generally natural caretakers and great listeners.


Women are persistent and conscientious in their business dealings. They still do whatever it takes to get the answers they need when questions arise, but I think it is a woman’s natural ability for resolve and organisation, as well as tenacity toward their own creativity that makes her and the business successful.


 employees are women, at the executive level, it is only 15 per cent.


While I am pleased by the rise of organisations supporting women in business, I do feel there’s still so much work that needs to be done. The solution? Continue to do  until we’re able to change perceptions!


I hope to raise my granddaughter’s aspirations to show her with hard work, you can achieve anything, and gender stereotypes will no longer be a barrier.


recruitment industry, Laura launched her own agency in 2009. During the pandemic, Laura refocused her efforts on developing an executive coaching and mentoring offer which has supported entrepreneurs throughout the UK and beyond. She is also actively involved in supporting the local community, sitting on the committee of the Institute of Directors Lancashire, promoting the North West Employee Engagement Group (NWEEG) and actively supporting local charities SAM’s and The Wish Centre as well as supporting young people through working with local colleges.


Vicci


Small Creative director, Lil Beatz


Vicci is the founder of Lil Beatz, an urban dance platform aimed


Kelly Groves


Chief operating officer, Sundown Solutions


Kelly left a career in nursing to join


husband Heath’s business, Sundown, an IT services provider which has focused on cloud technology and cyber security since 2009. The company’s expertise and Kelly’s background have inspired its pioneering Yellow Bracelet product, which enables medical staff from across different health and social care services to access important patient information more easily. Sundown won this year’s Innovation in Business category at the Red Rose Awards, while its turnover is set to hit £4m this year, with its US operation reaching $2m.


Dawn Stockell


Marketing director, VEKA Plc


On joining VEKA in 2016, Dawn became 


female board director. Drawing on 20 years of marketing experience, she is credited with playing a pivotal role in making VEKA, which


Laura


Hartley Managing director, Laura Hartley Recruitment


After eight years working in the


has a major operation in Burnley, the number one manufacturer in its sector, and has also used her position to support and inspire young people and future leaders.


Kate Horton


Development and process manager, Group55


Kate is a formulation chemist who holds


more than a decade of experience in creating pet and personal care formulations. Since joining Group55 in 2017, she has developed new formulations for both in-house brands as well as private label customers. She manages  specialist expertise in legal and regulatory requirements. Kate won the Made in Lancashire category at the Sub36 Awards 2020.


at children aged one to six years which teaches children moves and routines from different cultures around the world. She built the franchise from the ground up, from developing an app to manage the business, creating the HR and legal infrastructure to importing a merchandise range from China. Despite the Covid-19 pandemic causing a major disruption to the business, Lil Beatz has added eight new franchisees over the last six months, and Vicci has been developing a live performance platform to be used in holiday parks with a large holiday group. She is also working with charities to create a programme to work with children with disabilities.


Alison


Wignall Operations director, Nugent Santé


Alison joined Nugent Santé, part of the Santé


 and in April 2020 was made a shareholder and director. The company now employs 27 people and has a premium book worth in excess of £15m. She has also been appointed as a director to Santé Group’s subsidiary company, Archangel, which provides specialist technology to brokers and intermediaries in the insurance sector. Alison’s aim is to develop the business to be a leading name in the financial services sector and contribute to Santé Group’s ambition of becoming a £10m turnover business in five years’ time.


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