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LEADERS


INVESTING IN A BETTER FUTURE


By Ged Henderson


The investment mantra George Critchley advocates is clear and simple: ‘Do good, avoid harm, make money’.


 Bearing and founder and senior partner of Pennine Wealth Solutions is a UK pioneer of ethical investment.


And that philosophy forms the backbone of the Positive Pennine portfolios that Pennine Wealth launched in the middle of the last decade.


They specialise in sustainable and responsible investing in line with the UN’s sustainable development goals.


The 65-year-old grandfather-of-six believes the Covid-19 pandemic has accelerated the drive toward ethical and sustainable investing as more people look to do good with their money. George says: “We were ahead of the curve with this.


 idea. And we’re not talking about young people, but those in their 50s, 60s and 70s.


“In the last eight to nine months, we’ve seen this area of investment really growing. It is the way forward.”


 ‘Do Good, Avoid Harm, Make Money’ is his philosophy and his consultancy 


These social impact of these ‘good investments’ can be demonstrated in a “transparent and systematic manner” so investors can see exactly how well their social aims are being delivered.


George highlights the work of a business in Cumbria using recycled materials to create road surfaces, “using waste as part of their raw materials to make a better product.”


George, who was born in Preston and comes from a farming family, formed True Bearing in 2003 after advising clients, managing advisers 


 degree in sport science before becoming a leisure centre manager.


 health foods.


It wasn’t until he was in his mid-30s that he ventured into the world  massively. My clients were small business people and I understood the challenges they faced because I’d faced them as well.”


Throughout his career development George has been an advocate of personal growth and he relates how his life changed when he was 28 and he attended a gathering addressed by legendary American vocational 


 the notes from that presentation. It answered a lot of questions for me.


“I came away knowing that I control my own destiny and my own attitude. Whether I have a good or bad day is down to me. It’s still very  day a good day.”


Whether I have a good or


bad day is down to me. It’s still very much my attitude


George retired from advising in February 2012. Together with his fellow directors and management team, he is focused entirely on developing the business.


Growth through acquisitions is on the radar and the business has a plan to double its £6m turnover in the next three years.


George is also committed to helping others develop and has signed up for another 12 months mentoring one of the winners of Lancashire Business View’s Sub36 awards. “It is great to see people progress and develop, he explains.


LANCASHIREBUSINESSVIEW.CO.UK


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