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LIFE BY LEXUS 06


UNLIMITED POTENTIAL The Lexus LF-1 Limitless debuts a new genre of luxury vehicle: the flagship crossover


A showcase of technology, innovation and the latest evolution of design, the Lexus LF-1 Limitless concept envisages fully autonomous driving and takes the idea of unlimited potential and possibilities to a new level.


“This is our vision for a new kind of flagship vehicle that embraces crossover capability without giving up the performance and luxury


delivered by today’s top sedans,” says Kevin Hunter, President of CALTY Design Research in California, USA, where the spirit and styling of the LF-1 were created.


The design language is rooted in the design concept of “molten katana” – fusing the organic shapes of liquid (molten) metal with the sharp edges of a traditional Japanese sword (katana).


“The Lexus LF-1 Limitless concept incorporates imaginative technology with a strong emotional connection by improving the human


experience for driver and passengers,” said Lexus International President Yoshihiro Sawa at the North American International Auto Show in Detroit, where the vehicle was revealed.


Two decades ago, Lexus established the luxury crossover segment with the global debut of the RX 300, also in Detroit. Lexus models such as the RX have helped drive the global popularity of the luxury SUV category, added Sawa, and the RX remains the world’s top-selling luxury crossover, despite nearly 50 competitors which have since entered the segment.


The possibilities for powertrains are vast: the LF-1 concept could be powered by fuel cells, hybrid, plug-in hybrid, petrol or even all-electric. By about 2025, every Lexus model around the world will be available as a dedicated electrified model, or have an electrified option.


IMAGE: LEXUS.PRESSROOM.COM.AU


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