GREEN ZONE
THROUGH SPONSORSHIP AND DONATING VEHICLES TO NAVIGATE
SA’S ECOLOGICALLY SENSITIVE AREAS, TOYOTA’S UPLIFTING THE COUNTRY’S MOST VULNERABLE COMMUNITIES AND ENVIRONMENTAL BIOMES.
THE WWF Toyota’s work with the WWF aims
to ensure that key water source areas within the grasslands provide a sustainable supply of water to the communities in the region. Protecting our water catchment systems is a priority and needs to form part of a strategic move to protect the environment and communities against natural disasters, while promoting economic and social development.
Both through its sponsorship funds and by donating vehicles that can navigate SA’s rural and often undeveloped and ecologically sensitive areas, Toyota’s making a valuable contribution to ensuring the long- term upliftment of the country’s most vulnerable communities and environmental biomes. Jenny, a passionate supporter of
TSAM’s environmental agenda says: “Supporting sustainable initiatives resonates strongly with the Toyota brand not only in SA, but globally. We know motor vehicles impact the environment and this is just one way in which Toyota’s working to offset that impact.”
CONSERVATION SA Another project touching conservation and communities tangibly is Conservation SA’s initiative
in the Maputaland-Pondoland-Albany biodiversity hotspot in the Eastern Cape. Toyota’s donating funds to support the initiative and has also sponsored a vehicle. While the area’s a national conservation priority, it’s being compromised by land degradation and over-grazing. This impacts not only a very vulnerable biome, but also the communities who rely on the land for their livelihoods. Toyota’s joined forces with Conservation SA to work with these communities, helping them
remove threatening alien plant species, while reinvigorating their natural springs and managing an exciting new project called the Meat Naturally Initiative. “The Meat Naturally project offers both ecological and social benefits,” explains Karen
Strever, Internal Communications Manager: TSAM. “We’ve provided a market for rural community livestock farmers who manage their cows, sheep and goats in an environmentally and sustainable way.” The programme’s also designed to help farmers produce better yields and higher-quality meat and, in this respect, rural farmers are being incentivised to deploy environmentally responsible methods through the Subsistence Farmer of the Year award.
TOYOTA INTERNATIONAL’S SUSTAINABILITY INITIATIVES
Belgium: Toyota Motor Europe is conserving and reinvigorating the environments of its office sites and surrounding areas by planting trees and promoting biodiversity through its Greenways Project.
Brazil: Brazil has two major initiatives. The first is the work Toyota does with APA Costa dos Carais, which is designed to ensure the conservation of coral reefs and sandstone and their related fauna and flora, including manatees and mangroves. The second
is partnering to save the endangered hyacinth macaw and its habitat in the Pantanal wetland area.
China: Toyota’s working hard on two projects: reforestation and the prevention of desertification, due to farming activity and over- grazing, as well as the Toyota China Youth Environmental Protection Aid Programme. The latter invites young Chinese people to write in with ideas on how better to protect the environment.
Korea: The initiative by Toyota Motor Korea is raising environmental awareness for 25 families by supporting them in growing vegetables using organic cultivation methods.
Indonesia: UMW Toyota Motor in Malaysia is educating schoolchildren in its Toyota Eco Youth programme about issues such as electricity conservation and wastewater treatment.
Thailand: Toyota Motor Thailand is working with
environmental NGOs to promote awareness of global warming and how to combat it.
UK: Toyota Motor Manufacturing UK has created an on-site wildlife reserve at its Derbyshire plant, in partnership with the Derbyshire Wildlife Trust.
USA: Toyota Motor Sales is an avid supporter of the Wyland Foundations’ Annual National Mayor’s Challenge for Water Conservation. Visit:
www.toyota-global.com
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