MYTH “The travel industry doesn’t value sustainability” TRUTH
Thomas Ellerbeck is chief sustainability officer at Tui Group, responsible for overseeing sustainability initiatives at one of the world’s largest travel companies
great lengths right now to make it a priority. T
Many are looking at carbon footprints and focusing on minimising environmental impact. At Tui, we’ve set a series of ambitious emission-reduction targets for 2030 across our group-owned hotels, as well as in our airline and cruise operations (46.2%, 27.5% and 24% respectively, compared with 2019 levels). We’re seeing our customers prioritise sustainability, which
is driving further change in the industry. In 2023, more than 10.5 million customers chose hotels that adhered to the standards set by the Global Sustainable Tourism Council, reflecting a significant increase from the previous year.
takeoffintravel.co.uk
he travel industry certainly does value sustainability and is going to
“We’ve set ambitious emission-reduction targets – tourism is a powerful force for good”
The cruise sector is adapting too; as an example, our
newest cruise ship, Mein Schiff 7, is the first in our fleet that will be able to use green methanol in the future. Within a year, Tui Airlines also aims to be almost
entirely free of single-use plastics, and we’re using AI to cut food waste, while launching various eco-focused projects – so there are plenty of opportunities for careers in the field for those passionate about sustainability. But it is about more than reducing emissions.
For many people in the world, tourism is key to a more secure and prosperous life. It creates employment, provides education and drives up social and environmental standards. Through our Tui Care Foundation, we aim to
strengthen the positives that tourism brings into destinations and help find solutions to the challenges. Tui isn’t alone in these endeavours; it’s part of
a wider industry effort to ensure tourism is used as a powerful force for good, supporting global prosperity and wellbeing for future generations.
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