MYTH TRUTH
“People book their own holidays these days, so there aren’t many opportunities”
“This couldn’t be further from reality – travel agents are in demand thanks to the choice, value and consumer protection they offer”
Daniella Allen is head of analytics at loveholidays, an online travel agency that offers a wide range of holiday packages, with offices in London and Düsseldorf
head of analytics, my role entails leading a team of 13 analysts who interpret the mountains
W
of data available to us as an online travel agency. It’s my team’s job to highlight trends, track performance, optimise outputs and identify new opportunities for the business. The idea of people moving away from booking their
holidays with a travel agent – whether in a physical store or through an online platform – couldn’t be further from reality. Agents are in demand thanks to the choice and value they offer, as well as the consumer protection that package holidays provide.
takeoffintravel.co.uk
orking in travel is far more varied than many people realise. As
The travel industry has experienced a huge
resurgence following the pandemic and, despite the recent cost-of-living pressures, travel is the one thing that many people won’t compromise on. The growth we’ve seen at loveholidays since the
pandemic is a testament to this. We’ve trebled the number of customers we’re sending on holiday this year compared with 2019, which has translated into significant growth in the size of our team. Beyond the impact of the pandemic, the use of
online travel agents has skyrocketed in the past decade, as a result of technology breakthroughs. This shift has resulted in the creation of a number of
new jobs, particularly in areas such as data, software engineering, product design and digital marketing. While more ‘traditional’ travel roles still exist, two-thirds of our workforce at loveholidays are in technology-related roles, serving as a reminder of the many paths you can take in travel.
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