M


Marketing Increases brand awareness and sets the tone for advertising that can drive more customer enquiries. There are roles across the creative and commercial sides.


Media Journalists report on key travel developments and hold the industry to account. They might work in print media, TV, radio or online, alongside production, advertising and design teams.


MICE Standing for meetings, incentives, conferences and exhibitions, the MICE sector is a lucrative area of the industry that arranges large-scale business events.


O


Operations Operations teams manage the day-to-day running of holidays and travel companies, from negotiating contracts with transfer providers and hotels to arranging flights and in-destination activities. They also need creative problem- solving skills to adapt when things change.


A Z guide to Travel


Your P


Product manager A product manager creates itineraries and holiday packages for a travel company to sell, using their in-depth destination knowledge and expertise to plan trips that will appeal to a range of travellers.


Public relations Also known as PRs, they are employed by travel brands or agencies to communicate news and updates to media organisations. They also come up with content ideas that will help a company or destination stand out and need good people and writing skills.


Purchasing Research and negotiate with travel suppliers such as transport and accommodation providers to help companies get the best deals.


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