TOURISM IN THE UK T


he travel industry in the UK isn’t just about far-flung destinations: it also means


attracting overseas travellers to come here and spend their money supporting British businesses and destinations, known as inbound tourism. VisitBritain forecasts 38.7 million visits for 2024, bringing in £32.5 billion in revenue from foreign tourists, so it’s big business. The inbound tourism industry leans heavily


on marketing to showcase all that’s unique about the UK to an international audience. There are plenty of roles, including


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positions at inbound tour operators – who might be planning tours for foreign audiences, booking tour guides who can speak other languages, or negotiating contracts with British hotels and attractions – as well as destination management organisations, event coordinators and attractions. Other organisations to consider include


VisitBritain, VisitEngland, VisitScotland, Visit Wales and Discover Northern Ireland, plus there are many tourist boards in cities, counties and regions across the UK.


Yield and revenue management Monitor costs, prices and expenses – often working across different currencies and with multiple companies – while ensuring suppliers and workers in tourism-dependent countries are fairly paid.


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TRAVELS SPECIALIST TRAINING AND


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