DISCOVER MORE IN JERUSALEM
The Israeli city has a past unlike any other. But look beyond the historic centre and you’ll find neighbourhoods bursting with culture, delicious cuisine, lively festivals and much more
Jerusalem is a city full of history and religious significance, but alongside the old sits the new. A diverse arts and culture background, a distinctive culinary scene, and world-class sporting events and festivals are part of what makes Jerusalem unique. And just four and a half hours from London, it’s the ideal place for a city break like no other. Outside Jerusalem’s Old City there are many vibrant neighbourhoods, each with its own sights, smells and tastes. If an arts scene is what your customers are seeking, suggest Musrara. Located just northwest of the Old City, the neighbourhood has unparalleled architecture, which reflects its diverse history. A number of art and photography schools are located here,
drawing in young creatives. A little farther out of the centre is Nachlaot, which has also become a magnet for artists who flock to this up-and-coming, multicultural area. Twist and turn through the neighbourhood’s alleyways and admire the stone buildings juxtaposed with modern art woven throughout the streets. The Mahane Yehuda Market, or the ‘shuk’, is situated on the edge of Nachlaot and is a real treat for the senses. With more than 250 vendors, it’s the largest market in the city. Make sure your customers know to go with an empty stomach to sample a huge variety of Israeli foods as well as other Middle Eastern delicacies. If upmarket shopping is what your customers are after, head to the 19th-
century German Colony neighbourhood. Stately mansions line the streets, while the main roads are home to trendy boutique shops.
Events and festivities are where Jerusalem really shines. The Festival of Light, one of the city’s most popular, sees the old city light up with artists’ creations from all around the world. The Jerusalem Open Restaurant Festival is a great event for foodies, while the Jerusalem Design Week is a big hit with artists and designers. As well as the bustling arts and culture scene, it’s impossible to forget about the this city’s rich history. With more than 150 museums and institutes, from The Israel Museum to the Yad Vashem, there is an option to cater for every interest.
To learn
more about the exciting destination of Jerusalem, and its arts, culture
and gastronomy, complete the online training programme.
You could win a £200 voucher for The Palomar restaurant in London, a Jerusalem and Middle East-inspired cooking hamper, a selection of cookbooks, or a bottle of Israeli wine. The competition closes on October 31. For more information, head to:
go.travelweekly.co.uk/jerusalem EXPERIENCEJERUSALEM.CO.UK
LEARN AND WIN!
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