INSIDE THIS
WEEK Contents
NEWS Hot Stories
Trade fears flat January if no-deal Brexit; Hays’ direct debit scheme ‘to save £1.3m’; Thomas Cook calls time on Club 18-30; Millennials ‘losing trust in review sites’; Kuoni parent unveils direct-sell Meraki
WIN!
Round-up Tui airs TV ad; Advantage award winners 08 Constant homeworkers; Kosmar agency 10
A Christmas markets river cruise in December with Riviera Travel page 42
Conference Report
Hays Travel IG Conference, Portugal Talk Back
Brexit, Club 18-30, Primera Air
NEWS YOU CAN USE Product Insight Vacations, Tui, Delta
Operator Prestige, Jet2, Andante 12 17 04 19 20
Cruise Shearings, Oceania, U by Uniworld 24 Destination Singapore, Orlando
28
FRONTLINE Comment Debbie Marshall: Silver solos 32
Readers’ Lives Ben Owen, Hugh Bourne 34 Cool Cruises Winners honoured Mystery Shopper Manchester
36 46
DESTINATIONS FRONT COVER
Top: Paul Herring, Lincolnshire Co-op; Samantha McGuckin, Designer Travel; Adam Reilly-Leach, Thomas Cook; bottom: Natasha Marson, Thomas Cook; Shak Moosa, The Savvy Travellers; Stephanie Watson, Holidaysplease
Family Holidays Lapland: Send them to see Santa! Italy: Road trip to Rome with two kids UK Staycation: Lee Hayhurst heads north 61
48 55
Greece & Cyprus Athens: Greek gods and lavish rooftops 70
BUSINESS
Travel Weekly Business Breakfast Brexit takes centre stage in Manchester 80
WHAT
LUCY DID THIS WEEK
Oct 11 1
2 3
A NOTE FROM THE EDITOR Connect with customers T
he annual Abta Travel Convention is always a great opportunity to fire up your enthusiasm for this
wonderful industry we are privileged to work in. This year’s theme, ‘Truth, Trust and the Expert’, was
intended to do just that and there was plenty of food for thought in the first day’s business sessions. While Abta’s Holiday Habits survey reported that the
percentage of people booking with agents was down by two points, it found the millennial generation is increasingly turning to agents for advice (page 6). There was more good news for agents. Rory Sutherland of Ogilvy said intermediaries are information aggregators who generate trust and keep industries honest. Liverpool University’s Dr Paul Redmond declared travel
experts have a future despite competition from social media influencers, review sites and artificial intelligence, providing they focus on innovation, creativity and enterprise. His forecast was not so sunny for accountants, surveyors
and translators, all of whose jobs, he said, will be better performed by robots in the future. IBM’s Sofia Natal urged travel companies to
reinvent themselves into brands that people “want to belong to”. She cited John Lewis, which is inviting customers to stay the night in an apartment kitted out with the retailer’s home furnishings so they can live the brand. I’m not suggesting agents invite customers to
stay the night in their shops – that would be weird – but there’s nothing more powerful for driving trust and loyalty than connecting with customers and making them feel like they belong when they purchase a holiday from you. Easier said than done, you might say, but
I’m sure even the most veteran of Abta attendees will return to the UK motivated to turn words into action.
Lucy Huxley Editor-in-chief @Lucy_Huxley
Attended Advantage Travel Partnership’s Big Celebration Lunch as a guest of Cosmos & Avalon Waterways.
Hosted a Business Breakfast on 2019, and moderated a main-stage session on ‘The Future of the Expert’ at The Travel Convention.
Broke a heel just as I arrived at a travel event and had to try to hide the fact I was hobbling! Come on, girls – you’ve all been there!
11 October 2018
travelweekly.co.uk 3
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