NEWS ROUND-UP NEWS IN BRIEF
Bloxham leaves Wendy Wu and Fontenla-Novoa joins
Wendy Wu Tours confirmed this week that managing director Mark Bloxham had left the business and ex-Thomas Cook chief executive Manny Fontenla- Novoa had been brought in as a non-executive director. The operator is recruiting for a new managing director.
Marketing head Dunwoodie set to leave Attraction World
Gail Dunwoodie, Attraction World’s head of trade marketing and PR, is to leave the company after 20 years. Dunwoodie, whose departure was described as “amicable”, plans to set up her own travel industry business.
Travel Network Group offers online help to members
The Travel Network Group has set up a service for members to develop websites and manage content. Its Online Services initiative will offer advice on hosting sites, promoting holidays and boosting search engine optimisation to Worldchoice and Travel Trust Association members.
Silversea unveils plans to launch three new vessels
Silversea has placed orders to build three ships. Expedition vessel Silver Origin is due for delivery in March 2020 and will sail around the Galapagos Islands, while the first of two Evolution class vessels is due for delivery in 2022.
Southall and Hays among firms on Sunday Times list
Four travel agencies have been included in The Sunday Times Top Track 250 list of fastest- growing private, midmarket companies. Southall Travel was ranked 11th, Hays Travel entered the list at 61, Travel Counsellors rose four places to 121st, while business travel specialist Click Travel was ranked 134th.
Tui targets the emotions with new TV ad campaign
Juliet Dennis
juliet.dennis@
travelweekly.co.uk
Tui’s new multimillion-pound TV advertising campaign marking the start of the second year since its rebrand from Thomson aims to highlight the emotional benefits of a holiday.
The 60-second ad, to be aired for
the first time during The X Factor this Saturday (October 13), features Tui staff at its Sensatori Fethiye resort in Dalaman, Turkey. From January to June there will be 20-second versions of the ad featuring families and couples. Tui aims to reach 98% of adults in the ABC1 higher and middle socio-economic groups. Shops will be integral to the campaign, with supporting point-of-sale material provided for Tui’s high street agents. The campaign represents a shift in approach from that a year ago,which focused on building awareness of the Tui name after the company-wide rebrand. The company said spontaneous consumer awareness of the Tui name had increased from 4%,when the rebrand was
Advantage aims to raise £25k in 2019 for Make-A-Wish charity
The Advantage Travel Partnership will mark its 40th anniversary year in 2019 by supporting children’s charity Make-A-Wish UK. The consortium aims to raise £25,000 for the charity, which fulfils life-changing wishes for children with critical illnesses. The announcement came at
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travelweekly.co.uk 11 October 2018
Advantage’s third annual Big Celebration Lunch (pictured), attended by 250 guests,where 22 awards were handed out to members and business partners. Polka Dot Travel was named
Agent of the Year; Garstang Travel won most engaged agent of the year; and Althams Travel and Baldwins Travel were named agents of the year for the north and south respectively.
ON TELLY: Tui’s new TV ad will first air during The X Factor on Saturday
implemented last October, to about 40% now – the same level Thomson previously enjoyed. The new ad aims to build on this, maintaining awareness of the Tui name and “getting people to love it”, according to Tui UK chief marketing officer Katie McAlister. It tells the story of a mother
and her moody daughter ‘reconnecting’ on holiday. It also continues the company’s ‘cross the ‘T’s, dot the ‘I’s, and put ‘U’ in the middle’ pledge, one of the key planks of its
2017 campaign. McAlister said: “This year we
have moved on to you going on a Tui holiday and how it facilitates an emotional outcome. “The mother and daughter find
an emotional connection – we hope this will resonate with most people in the UK.” From January there will be more price-led promotions as part of an integrated campaign across Tui’s website and shops. “From January, the shops will play a key role,” added McAlister.
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