September 13, 2018 The Point, Emirates Old Trafford, Manchester


WITH ONE WEEK TO GO, IT’S NOT TOO LATE TO BOOK TICKETS! VISIT NORTHERNBALL.CO.UK


SHENIKA BENNETT, Jamaica Tourist Board


Q. The Northern Ball is the biggest travel trade party of the year. Tell us why you’re a headline sponsor. Shenika: We have been a sponsor of the Travel Weekly Northern Ball previously and found the experience so successful that we wanted to raise the bar and be a headline sponsor. The Jamaica Tourist Board is committed to building continued relationships with you, our travel trade partners, and we want to show our support for your commitment to selling Jamaica over the years. We believe in working hard but playing even harder, and this is the perfect opportunity for us to meet with you and show you a great time.


Q. What are Jamaica’s big developments and what’s coming up in the next year? Shenika: There will be increased capacity out of Manchester as Thomas Cook Airlines is reintroducing direct flights from Manchester to Montego Bay from May 9, 2019. Hotels featured by Thomas Cook include Hyatt Ziva Rose Hall, Couples Swept Away Resorts, Moon Palace Jamaica and Sunscape Splash Montego Bay, to name but a few. We are delighted that The Excellence Group have just opened Excellence Oyster Bay, their luxury adult-only resort, and we have a new EP hotel opening in September, S Hotel, located on the famous Doctors Cave Beach in the heart of Montego Bay.


Q. What are your current big product focuses? Shenika: The best way to sell a holiday is to experience it yourself. We encourage agents to sign up to our “Sell It and See It” fam trips to Jamaica on Jamaicarewards.co.uk. Each year we take more than 40 agents to Jamaica to visit our attractions and to experience true Jamaican hospitality first hand. Quality of service is our top priority so we have created our Jamaica Luxury cluster of hotels and work closely with agents so they can meet their clients’ expectations.


Q. What are you doing to support your agent partners? Shenika: We are hosting a series of roadshows throughout the


36 travelweekly.co.uk 6 September 2018


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