WINTER SUN FAMILIES DESTINATIONS


warmers Winter


Sell a winter-sun break to families with


Laura French’s guide from those in the know @laurafrench121


I


s there anything more satisfying than lying on a beach under a sheer blue sky, sun warming your newly bronzed skin, fully aware that friends back in Blighty are battling through torrential rain and cold, gloomy evenings? Probably not, if you’re anything


like me, which might be why couples are flocking in droves to winter-sun hotspots including the Indian Ocean, the Caribbean and beyond. And there’s no reason families can’t capitalise either. Off-peak deals, fewer visitors and out-of- season upgrades make winter an excellent time to pack up and take off with the kids in tow –


but for those not so easily convinced, we’ve put together an expert guide to help you sell.


w HIGHLIGHT THE SAVINGS There’s nothing as powerful as a bargain-bucket deal and the winter season is chock full of them, so highlight these to families umming and ahing over when to go. “Hotels in the best winter- sun destinations are still often quieter during the winter months compared with June to September,” says Malcolm Davies, product destination manager for Funway Holidays. “This means you’re more likely to bag an upgrade to a


premium room or even a suite.” Dates and times of travel can also make a huge difference, with November and early December offering some of the best winter rates, he adds. “Flights and hotels in these months tend not to sell out, meaning prices drop and you can find excellent value – especially if you’re flexible both in terms of the destination and


the exact dates you travel on.” Several hotels offer specific


promotions at this time of year: Hard Rock Hotels in Punta Cana and Riviera Maya have occasional ‘kids stay, eat and play free’ deals, while Dubai’s Atlantis The Palm is free for under-12s from October all the way through to July. Jet2holidays, meanwhile, offers free child places and special


6 September 2018 travelweekly.co.uk 97


FAST FACT Olympic Holidays has


added two weekly


flights from Heathrow to Larnaca to its winter programme for this year


PICTURE: SHUTTERSTOCK; STEVE SANACORE;


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