DESTINATIONS FAMILIES WINTER SUN RIGHT:


The St Regis Mauritius


FAR RIGHT: Barut Lara, Antalya, Turkey


SAMPLE PRODUCT


Carrier offers seven nights’ half-board at the St Regis Mauritius Resort from £7,880 per family based on two adults and two under-12s sharing a Junior Suite, including British Airways flights


from Gatwick and private transfers. Price based on a


February 16, 2019, departure.


carrier.co.uk First Choice


offers a week’s all-inclusive at


Villa Mandi and Siam Park in


Tenerife from £3,148 per family, based on two adults and two children sharing, and including transfers and flights from Gatwick on


February 19, 2019. firstchoice.co.uk


deals for single parents throughout the year, so shout about them, says Craig Davidson, general manager for trade sales for the operator. “Posters, spotlights and social media are great ways to make clients aware of great winter-sun offers. Our partnership approach to working with independent agents means we’ll help with marketing support, so get in touch,” he says. “And book early to get the best choice. School holiday dates will be available far in advance, so recommend clients get organised to bag the best deals.”


w FIND OUT THEIR PRIORITIES When it comes to working out where exactly to suggest, finding out your clients’ motivations is key, says Leah Marshall, director of sales at Beaches. “Think about what is important to them. Do they want a family-friendly winter-sun beach break where they can unwind? Are they celebrating a special occasion such as Christmas


Turkey offers a similar climate


School holiday dates will be available far in advance, so recommend clients get organised to bag the best deals


or New Year? Or are they looking for action-packed activities?” In terms of destination, it’s worth thinking about the age of the kids and climate they’re looking for – Tenerife averages 22C-25C in winter but a constant light breeze keeps it relatively cool, says Mark Hall, director of product at Tui, so parents don’t have to worry about children getting too hot. But for very young kids,


Cyprus might be a better option, with temperatures resting around the mid-teens.


plus excellent value, and clients are responding, with UK bookings having grown 66% year on year according to research by ForwardKeys and GfK. Family-friendly offerings in the


country are ample. Highlights include the five-star Gloria Golf Resort, Belek – home to a water park, jungle play area and nearby farm – and Barut Lara, Antalya, which boasts four outdoor pools and water slides, as well as an indoor pool that’s ideal for providing some respite from the sun.


w SELL LONG-HAUL For those after even hotter winter climes, the further-flung destinations can provide – even with the little ‘uns. “Don't be afraid to go long haul with young children,” says Armand Guillemot, head of sales for the UK, Ireland & Scandinavia at Club Med.


“Parents should consider the possibility of a short stopover to break up the journey, or take an overnight flight.”


98 travelweekly.co.uk 6 September 2018


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