BUSINESS NEWS


Aviation analyst Kata Cserep of ICF


says: ‘There is a role for governments to


provide frameworks [for sustainable


travel]. There isn’t a shortage of money’


‘Governments must act to steer sustainable travel’


Intervention ‘could unlock investment’. Ian Taylor reports from A World for Travel


There is no shortage of money to address the challenges of climate change and make travel more sustainable, but it requires stronger intervention by governments. That is according to leading


industry consultant Kata Cserep, managing partner for aviation and travel at professional services firm ICF. She described the climate crisis


as the result of “huge market failures” but insisted “there are trillions available” for investment. Speaking at the A World for Travel


forum in Nîmes last week, Cserep argued: “We’ve not been paying for the externalities we’ve been using


56 3 NOVEMBER 2022


[in travel]. We shouldn’t be patting ourselves on the back. These are huge market failures. People have been so competitively driven and trying to out-compete everyone.” She insisted governments “have


to intervene where there is an obvious market failure”. Cserep noted “the mismatch


between those who want to buy sustainable aviation fuel [SAF] and those who produce it” as an example and said: “There is a role for governments to provide frameworks [to address this]. There isn’t a shortage of money.” She suggested the development


of “flight shaming” in Sweden had led


the EU to develop its ‘SAF mandate’ and noted: “From 2025-26 it will be the law in Europe that 2%-3% of aviation fuel is SAF.” Cserep argued: “Resilience has


shot up the list of concerns – not just climate resilience but also financial resilience. Covid has accelerated sustainability. Airlines were starting to address their climate commitments when the global financial crisis hit. That took precedence then. It has not happened this time. “No one used to ask about the


Continued on page 54 travelweekly.co.uk


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