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DESTINATIONS HOTELS & RESORTS | ALL-INCLUSIVE HOLIDAYS


w travelweekly.co.uk


hen you hear all-inclusive, do you think


of art gallery tours, scuba dives and Michelin-crafted meals? Possibly not – yet. But the all-inclusive market has changed dramatically in recent years, shifting away from the stereotypical images of buffet queues and diluted drinks to an ever-more experiential, luxury- focused model.


And while the more wallet-


friendly resorts are still around for those who want a budget break, more and more high-end brands are becoming known for their all-inclusive offerings too. We spoke to experts from


across the industry to find out what’s new, how the all-inclusive demographic is changing and how to capitalise on the growing demand for this often misunderstood sector.


WIDENING THE MARKET Paul Bixby, commercial director at easyJet holidays, says one of


the biggest changes has been the consumer perception of all- inclusives – and the variety of product on offer. “In recent years, the industry has seen a real shift in consumer perception, and the wide range of options means there’s now something that meets every budget and style,” he says. “Agents really should look at all-inclusive as being an option for all of their beach holiday customers. Clients can choose from a huge variety of features – whether they’re looking for great value, family-friendly, beachfront, eco-certified or luxury.” There’s especially strong demand at the higher end, according to Nikki Hain, product manager at Premier Holidays. “Ten years ago, you never really found five-star hotels offering all- inclusive,” she says. “It was almost seen as a downgrade on a resort. “However, now it couldn’t


be further away from that, with many destinations offering five-star luxury all-inclusive ²


3 NOVEMBER 2022


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