DESTINATIONS HOTELS & RESORTS | ALL-INCLUSIVE HOLIDAYS
SELLING TIPS
Clarisse Chapolard, head of sales, Club Med: “We’re noticing more
higher-value bookings this year than prior to the pandemic, so capitalise on these opportunities. Always offer your clients ‘good’, ‘better’, and ‘best’ options. Each holiday becomes the holiday of a lifetime, so you never know if your client might go for the middle or higher-end option.”
ABOVE: Sandals Resorts offers two free scuba dives a day for qualified divers PICTURE: PADI 2006
Clients can find more wellness- focused food options too: O2 Beach Club & Spa in Barbados has added a Spa Culinary Menu, featuring plenty of fresh ingredients, to its all-inclusive offering.
STANDOUT EXPERIENCES It’s not just the culinary front this new wave of all-inclusives are focusing on, of course. More and more resorts are going big on the experiential side, offering watersports, spa treatments, cultural activities and immersive excursions as part of their all-inclusive packages, in response to growing consumer demand.
“Customer expectations are changing,” says Alex Fiz, managing director of all-inclusive at Marriott International Caribbean and Latin America. “People want to spend their precious leisure time enjoying elevated cultural offerings that immerse them in the destination. “According to one of our
surveys, 64% of travellers feel that ‘new and unique cultural experiences’ were one of the
travelweekly.co.uk At Treasure
Beach in Barbados, guests can take part in ‘art crawls’, while at Turtle Beach, children can learn the Bajan dialect
three most important elements of a holiday. All-inclusives have had to jump up to that level pretty quickly.” And jump on it they have. At
Treasure Beach in Barbados, for example, guests can take part in ‘art crawls’ to visit the island’s galleries and meet local artists. At Turtle Beach, children can learn the Bajan dialect and get involved with local cultural activities, while at Westin Reserva Conchal in Costa Rica, guests can volunteer to help the resort’s conservation efforts and agricultural initiatives. Over in Mauritius, Lux Resorts offers photography sessions and
upcycling workshops as part of its all-inclusive plan, while Couples Resorts in Jamaica offer complimentary excursions to Dunn’s River Falls and Margaritaville to get guests exploring the island. Sandals’ resorts offer two free scuba dives a day for qualified divers. Ikos Dassia in Corfu even offers guests a complimentary Mini Cooper to explore the island with – a treat also available to guests in the top two suites at Sandals Royal Curaçao. The new Ikos Odisia, set to open in Corfu in 2023, will have complimentary tickets to local museums and a culinary visit to Vidos island among its inclusions. If all that’s not enough,
resorts including Ozen Reserve Bolifushi, Elegant Waves Hotel & Spa and Saint Lucia’s BodyHoliday throw in free spa treatments as part of their all-inclusive deals – adding an extra level of luxe, and a sign of things to come as all-inclusives continue to adapt to an ever-changing market and shed the myths that have long clouded them.
TW 3 NOVEMBER 2022 43
SAMPLE PRODUCT
Elegant Resorts offers a week’s all-inclusive at Ozen Reserve Bolifushi from £7,200 per person, based on two staying in an Earth Pool Villa Sunrise, including flights, lounge passes and speedboat transfers, and departing on December 5.
elegantresorts.co.uk
Olympic Holidays offers seven nights at Ikos Odisia (pictured) from £1,644 per person, based on two sharing a Double Room on an Ultra All-Inclusive basis, including flights from Gatwick on June 25, 2023.
olympicholidays.com
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