YOUR STORIES 2H Ż ƈ ŵ Ɩ ŭ ƈ I ŭ Reports by Isobel Turner, Ella Sagar and 5COCPVJC /C[NKPI ABEONA TRAVEL CO New agency focuses on responsible travel


The founder of a new luxury agency dedicated to “bespoke and mindful journeys” has attributed its success to a focus on responsible travel. Abeona Travel Co founder Laura Molden said “growing demand” for purpose-driven travel had prompted her to set up her business last October, having most recently worked on the legal team at trading firm Jump Trading. The London-based agency organises


holidays with a focus on sustainability, community and conservation, offering authentic experiences that “go beyond typical tourist hotspots and the ordinary”. Molden said her clients had been


“open” to the sustainable travel options that the agency specialises in, with particular demand for wildlife- focused trips, intergenerational holidays and honeymoons. Speaking to Aspire, she said: “There’s an undeniable conflict between travel and supporting the environment, because flying isn’t good. A lot of the things involved in travel are bad for the environment. “But people are doing it anyway, so if I can encourage them to go to places that benefit from tourism and aren’t overrun


28 ASPIRE NOVEMBER 2024


by it, or to support community projects when they’re there and teach them and guide them through the partners I work with, then everybody wins.” Molden said her first year in business had helped her hone in on her target market.


“I’m now much better at quickly


ascertaining whether this is a relationship that I am going to bring value to and if this person is going to get value from me,


LAURA MOLDEN:


‘I encourage people to go to places that DGPGƂV HTQO VQWTKUOo


and whether it can work in a long-term sense,” she said. “This is so important because I’m


not a booking platform. There is quite a personal relationship that goes with it.” Abeona Travel Co donates a minimum


of £50 per booking to non-profit GiveDirectly, which provides support for people living in extreme poverty by allowing communities to decide how best to use the aid.


aspiretravelclub.co.uk


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