THE ADVISORY BOARD 60 seconds with...
Lee Barker regional director of sales and marketing for the UK, Ireland, USA and Scandinavia, Sani/Ikos Resorts
Q. You introduced new villas at Ikos Andalusia this year – tell us more. When we looked at our client trends, we noticed we were attracting larger families, and while we have two and three-bedroom villas already, we knew we needed to introduce something extra,
so we added two four-bedroom single-storey villas at Ikos Andalusia. These come with the Deluxe benefits such as Taittinger on arrival, two back and neck massages a week and an upgraded Tesla Model Y – and we allow them to book two Teslas for a day a week due to the higher occupancy.
Q. How have the villas been received? Feedback has been brilliant. As soon as we announced them to the trade, agents fed back that they thought it would be a very popular option as many book several suites and penthouses for big groups, but this allows for one booking and everyone to be together. As the brand expands we will introduce more villas at our existing properties and villas will also be incorporated in our future expansion. We definitely want to have more villas in our portfolio.
Q. Talk us through your upcoming openings. We’re really excited about our plans for new openings. We’ll open in Crete in 2026 with Ikos Kissamos. That will be followed by Ikos Pinomar in Marbella in 2027 and Ikos Cortesia in Portugal in 2028. With so much expansion and development, our relationship with the
trade will only continue to get stronger and stronger. i Family holidays in Spain, page 85
Steering the Aspire Travel Club Our panel of travel professionals covers the
spectrum of the luxury market and plays a major role in helping Aspire Travel Club evolve
Amanda Matthews Designer Travel
designertravel.co.uk
Kate Fenton 100% PURE New Zealand
newzealand.com/luxury
Andy Harmer Clia UK & Ireland
cruiseexperts.org
Lynn Narraway Seabourn
seabourn.com
Nicola McNeish Celebrity Cruises
celebritycruises.co.uk
John Sullivan The Advantage Travel Partnership
advantagemembers.com
Louise Craddock Oceania Cruises
oceaniacruises.com
Rick Milne Carrier
carrier.co.uk
Craig Jeffs Kerzner International
kerzner.com
Jeanne Lally Travel Bureau
travelb.co.uk
Priti Mehta Explora Journeys
explorajourneys.com
Lisa Fitzell Elegant Resorts and If Only
elegantresorts.co.uk ifonly.net
Jamie Loizou AmaWaterways
amawaterways.co.uk
26 ASPIRE NOVEMBER 2024
aspiretravelclub.co.uk
CREDITS: Steve Dunlop; Matthew Burch
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