highlighted by a recent YouGov survey which revealed that half of everyone researchers questioned in the UK, for example, would pay more given the choice of eco- friendly packaging, compared to a third that would opt for standard packaging at the standard price. And as many as two-thirds believed that companies should be compelled to use eco-friendly packaging by law, even if this resulted in a rise in prices. Results of another recent Europe-wide survey revealed that paper-based packaging is favoured for being better for the environment, as consumers become increasingly conscious of their packaging choices.
A bigger survey which engaged 5,900 consumers, asked
respondents to choose their preferred packaging material (paper/cardboard, glass, metal, and plastic) based on 15 environmental, practical, and visual attributes. It was commissioned by the research experts, Toluna, and Two Sides, a not-for-profit organisation created in 2008 to promote the sustainable and attractive attributes of print, paper and paper packaging and dispel common myths about their environmental credentials. It followed what it described as increased consumer interest “due to a heightened media focus, and documentaries such as Sir David Attenborough’s Blue Planet 2”. It revealed that seven in ten consumers were actively reducing their use of plastic packaging. A similar number were said to “vastly underestimate the
recycling rate of paper/cardboard packaging”. Another found that the vast majority of Europeans felt it was more important than ever to take care of our environment and recycle after Covid-19, with as many as nine in ten saying said they would like to do more. That survey sought opinions in 14 European countries and was
conducted by the LUCID polling agency in association with the Every Can Counts initiative that aims to raise awareness about the advantages of recycling aluminum drink cans. It polled 13,793 people over 16, balanced for age and gender in every country where it has a local initiative: Belgium, Serbia, Austria, Hungary, Greece, Netherlands, Czech Republic, Romania, Poland, Spain, United Kingdom, Ireland, Italy, and France, in August and September 2020.
SUPERMARKET’S 100 PER CENT PLEDGE Typical of this approach is the German discount supermarket, Aldi, which announced recently that it intended to introduce 100 per cent recyclable packaging for its own-brand boxed cereal, replacing the plastic inner bags with a recyclable alternative. The change will replace approximately 650 tons of non-
recyclable plastic annually and is part of Aldi’s pledge for all of its own-brand packaging to be recyclable, compostable or re-usable by the end of 2022, and for all the packaging it uses to follow suit by 2025. Chris McKenry, Plastics and Packaging Director for the UK
and Ireland, said: “Making such a popular product range fully recyclable will have a huge positive impact... we’ve set ambitious targets to reduce our environmental impact and will continue to step up our efforts to achieve them.” He went on to add: “This change to our cereal range is just one of a number of initiatives we have in the pipeline that will help us to reach our goal of all packaging, including branded products, being recyclable, compostable or reusable in the next five years.” Foodie fact: plastic helps to protect food, last longer and makes it more visually appealing. Food can have a higher carbon footprint than the packaging it comes in.
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