The entire supply chain has been rocked by the way the pandemic has affected so many aspects of industry, some of which can have long-term implications. But the packaging sector had its own issues, thanks to changes already under way


THE PACKAGING INDUSTRY WAS BUSY REINVENTING ITSELF WHEN COVID STRUCK. IN MANY WAYS IT WAS AT THE forefront of thinking on the Circular Economy with both producers and policymakers making some very public and concerted efforts to address, not just the critical end-of- life issues, but the entire value chain. Suddenly, it found itself addressing new issues which often balanced the need for moving towards more sustainable methods in the long term with meeting the immediate needs of providing safe and secure storage for goods and compounds that carried risk. All the time, there was an acute awareness that a post- pandemic world would need to be a more touchless one requiring advanced packaging solutions. All of which was set against a roller-coaster 12 months which saw producers, on the one hand, unable to acquire enough fibre for cardboard boxes as councils suspended their recycling facilities and another which saw a surge in demand for case-ready, shrink bags and pre-packaged meals and snacks designed for use at home. Sweden’s Tetra Pak stresses the need for collaboration


across the packaging value chain, citing Tetra Rex plant- based packaging, the world’s first fully renewable beverage carton, alongside plans to invest €80 million into renewable packaging solutions to help create a low-carbon circular economy, without compromising standards. “Being innovative in developing long-term solutions


is essential to reducing our industry’s carbon impact, especially through our choice of materials,” according to Alex Henriksen, Managing Director for North Europe. “The utilisation of plant-based materials like paperboard and plastics derived from sugarcane is key to a low carbon economy, thanks to their renewable nature and ability to replenish over time. However, moving to lower carbon options cannot be at the expense of food safety – and this balancing act reiterates the need for innovation.”


GREEN BUSINESS DEMAND GROWS Industry-wide collaboration is key to understanding where the areas of greatest impact lie, he added. “Therefore, it is imperative that we acknowledge common goals and targets and act both quickly and collectively towards them to tackle some of the biggest global environmental issues we face today as a community.” It is widely known that consumers are becoming more eco-conscious; driven, in part, by a media agenda that has encouraged businesses to make major changes to the way they operate. One of the most notable recent developments has been the rise of eco and green packaging, which modern consumers have now come to expect. It is also clear that people are now actively seeking out businesses that offer green packaging, something


REPACKAGED INDUSTRY


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