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Lube Magazine


Nicky Thomas Editor, Lube Magazine


Thank you to all who completed the recent reader survey and congratulations to Tony Sweetland of Intertek who was the “lucky winner” of the Amazon Fire 7. We had a tremendous response and hit our target number of replies within a few days of releasing the survey, obtaining the results from a sample of 500. This has given a good indication of what readers want from Lube magazine in the future. We plan to update Lube magazine in 2018 and now have a clear idea of what our subscribers want to read and how they want to read it.


Most of the responses were in-line with our own thoughts but some were surprising, for example social media was not used as extensively as we thought. 88% of readers read most or every issue which is encouraging and readers read both print and digital copies in similar numbers.


53.2% of Lube magazine readers are under 50 years of age and 45% over 51 years of age which is in-line with general European workforce trends. However, we are all aware of the shortage of skilled professionals entering the industry. Lube magazine will include a Professional Development section from next year and I am keen to hear from organisations or individuals on this matter.


Lube-Tech, the renowned centrefold of Lube magazine, is not surprisingly, the most well-read section of the magazine. Please contact me if you have papers or information you would like to be considered for publication. European industry news and news from other geographical regions are also topics subscribers would like to read more of.


Lube magazine is the official journal of the UEIL and is in the privileged position of being able to converse information to a large targeted audience. We would like our readers to use Lube magazine as a communication and interaction medium. Although the survey is now complete, please do contact me with thoughts and ideas as the feedback we receive helps to keep Lube magazine at the forefront of the lubrication industry. Please contact me if you would like a copy of the survey results.


Survey Results


FUEL AND LUBRICANT ADDITIVES BASE OILS, MARKER DYES


DIESEL ADDITIVES


GASOLINE ADDITIVES CORROSION INHIBITORS FRICTION MODIFIERS ANTIOXIDANTS, ESTERS VISCOSITY MODIFIERS


BASE OILS


METAL DEACTIVATORS POUR POINT DEPRESSANTS


ANTIOXIDANTS AND


ZDDP WHITE OIL


STABILITY ADDITIVES CORROSION INHIBITORS CFFP, PAGS AND WASA


BIOCIDES, CETANE IMPROVER


PROCESS OILS, WAXES If quality products and exceptional


service are essential to your business, SBZ Corporation is the major alternative.


Call +44 1268 761504


Email: info@sbzcorporation.com www.sbzcorporation.com


LINK nicky@ukla.org.uk


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