Smeg | ADVERTISEMENT FEATURE
A Premio partnership
As Smeg unveils its new Premio Partner scheme in the UK, retailers should see the move as a signal of the brand’s continued investment in building long-lasting relationships
T
aking inspiration from the company’s Italian heritage, Smeg has always used bold colours, unique and stylish design,
and innovative new materials to offer its partner retailers a real point of difference. Smeg has long offered retailers the chance to market its breadth of product features and distinctive aesthetics. It’s an easy sell, too, when Smeg has cultivated a family of appliances, sinks, and taps that caters to specific design tastes of a range of customers that may walk through your doors. And when it comes to product displays in-store, the brand is not looking to dictate or dominate your showroom, and instead tailor a package to suit.
So, what about the new scheme? Smeg is looking to talk to best-in-class kitchen design studios regionally, with a view to recruiting selected partners from April.
Premio, referring to ‘reward’ and ‘prize’, aptly references Smeg’s exclusive new package designed to support and reward retailer commitment in true partnership style. There are over 120 strategic marketed appliances across Smeg’s best-selling Dolce Stil Novo, Linea, Portofino, and Opera ranges – all accessible to Premio Partners with strong and healthy margin a reality. Also available is a comprehensive partner
April 2021 ·
hub, housing a wealth of additional support and product information – from social media assets to videos, lifestyle imagery through to promotional and advertising materials, all in one place, alongside the brand’s trade portal for stock ordering and availability. Smeg is well known for its partner product training and support. As a Premio Partner, kitchen specialists will receive regular and bespoke training, alongside demonstration opportunities both at trade and consumer level with the company’s specialist and dedicated in-house team.
Working together
Smeg believes that one size doesn’t fit all. And while there are qualifying factors when it comes to becoming a Premio Partner, the brand is keen to explore the opportunities and discuss how you can work together.
Interested in becoming a Premio Partner? Please contact
kitchens@smeguk.com
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