Montpellier Domestic Appliances | ADVERTISEMENT FEATURE
Thriving during a year of change
Having been made sales director at Montpellier Domestic Appliances in February 2020, Peter Jarvis reflects on the brands
current position and the year ahead Q & A
Q: How have you found your fi rst year at Montpellier Domestic Appliances? A: Where do I start! It has not been as I planned, but who could have predicted a pandemic? We have had to adjust to a new way of working, so the ‘normality’ of what I had expected has been put on hold. While we managed the challenges, as a business we have also achieved so much, and some smaller wins that will start having a greater impact as we move forward.
A big part of what is good about our industry, and what I love about it, is the business relationships that you build. My plan for face-to-face meetings with the key retail partners, as well as supporting the sales team with various visits, have been curtailed for now, so I look forward to when these can reconvene. On the plus side, working under
April 2021 ·
these new conditions has given me the opportunity to get to know the brand and has helped me build key internal relationships with the team, as we look to forge ahead for the future. It has helped me understand some of the issues and opportunities for the brand’s development. From a commercial point of view, it is pleasing that turnover saw a healthy increase year on year. We have successfully implemented new energy label reform models, invested in photography, videography, and social media, and our 3kg compact tumble-dryer,
the MTD30P, was
‘Highly Commended’ in the Best New Product Category at the ERT Awards, which helped halo the product and elevate the brand. So, it is right to thank the team and our supporting retail partners for business in 2020.
opportunity. I see a real opportunity for the brand’s development within the industry and I am very aware of where the brand can go. Being independently owned provides the fl exibility to work with our retail partners to understand potential gaps in their range assortment, and where we can win additional and incremental business in supporting retailers and their customers. The brand’s British heritage provides a USP in relation to some of the other offerings in the industry.
Q: What motivates you? A: I am an approachable, open- minded person, who is results driven and sales focused. I would suggest from the 23 years in the industry those that know me would agree. I enjoy the facets of the business and the people who are in it – for me, the people make this industry what it is. With Montpellier, a big part of what drives me is integrating the business and developing
the distribution their
Q: Why Montpellier Domestic Appliances? A: For me, it comes down to
within all the customer base, from independents, key accounts, and national accounts across the channels. We have a lot to do and will continue to build the brand and move forward. I am also enjoying understanding the skill sets that people at Montpellier have, what they can bring to the business, and helping bring out the best in them for the betterment of the brand and themselves.
Q: What do you believe the brand proposition is? A: Montpellier is a British brand that is independently owned with a breadth of range assortment across all key categories of laundry, refrigeration, cooking, and dishwashing – both freestanding and integrated. It offers a fantastic range of products for the entry to mid-price point. Where I believe we will continue to win is where there are clear gaps in the market. Montpellier offers a viable solution for retailers.
Q: What do you expect to see in the year ahead? A: Initially, similar challenges to the ones we faced last year, given the market conditions. Increases on raw materials, shipping, and general commercial costs will put pressure on the industry in terms of price. There is an understanding in the main that what the consumer will pay for the end goods will increase in certain categories. That said, we have seen a commercial improvement and growth and we expect the same for 2021 despite these challenges. You will also see a refresh of the Montpellier website, more marketing support for the retailer, and greater consumer brand awareness. The business has growth aspirations for 2021, and I believe we have the right brand, range assortment, and structure to deliver this to the retailers.
For more information on becoming a Montpellier retailer, please call 03333 234 473 or visit
www.montpellier-appliances.com
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