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Caesarstone’s consumer sales surge by 150%
SURFACES SPECIALIST Caesarstone has reported a 150% spike in consumer interest that it says points to a promising year ahead. Using its in-house consumer engagement tools and customer data analysis, Caesarstone says it has had a 150% increase in consumer “sales-qualified” leads compared with the same time last year.
The company says its finding are confirmed by information from kitchen studios,
which indicates a “conclusive increase in customers enquiring about Caesarstone products and an influx in orders from fabricators so soon in the year”. The company says the figures provide a “promising outlook” for the kitchen market after what was a tough year, with consumers seeking quality products, at affordable prices from branded suppliers.
Caesarstone says it had to adapt quickly to the pandemic with virtual consultations and showroom tours, while supporting the entire supply chain to keep delivery schedules on track and safeguard its channel partners. The company also believes that the new home-centric consumers, many of whom are now spending more time at home and using their kitchens for much more than simply cooking, set the tone for an optimistic year ahead. Kitchens have become a more multifunctional space where people can cook or work. Said Jonathan Stanley, vice-president for marketing at Caesarstone UK and EMEA: “This increase in consumer interest shows promise for 2021. We are predicting growth within the mid to high-end kitchen market, fuelled by a consumer desire for quality materials from proven, branded suppliers at a reasonable price, plus further factors contributing to hygiene, durability, and longevity. As the market remains optimistic, the growth we are likely to see will be steady, boding well for the kitchen industry in the long-term.”
Omega partners with AO for contract appliances
OMEGA PLC is joining forces with online giant AO to supply and install kitchen appliances for its contract customers.
Omega said that this would give its nationwide network the peace of mind of knowing that stock will be there when required to complete a kitchen installation.
This comes at a time when the pandemic and, to some extent, Brexit have brought about disruptions to the appliance supply chain. Omega plc chief executive Simon Barber said of the deal: “There have been many unexpected caused by the pandemic.
challenges
“This uncertainty quickly became a major headache for developers and builders, with the potential to jeopardise house completions. The industry expressed deep concern that the shortage and
uncertainty could
undermine the revival of the housing market, so it was one we were determined to address.”
AO moved into the contracts market in 2019 and has more than 1.3 million sq ft of warehousing and is completing installations across the UK every week.
April 2021 · 11
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