DESIGN | Showroom style


Showroom of the month


The Kitchen Store, Horsham


The refit of The Kitchen Store’s Horsham showroom has created more space for customers to take in and appreciate the German and British designs. It features an interactive presentation area to help clients finalise the details of their dream kitchen


he Kitchen Store has been in the centre of Horsham since 2016, but with a recent change in suppliers to Nolte and Masterclass, the team decided that it was time to refit the whole showroom. The old displays were stripped out, and some internal walls were knocked down to create a more spacious and open interior. Alan Margetts, managing director of The Kitchen Store, says that this change was intended both to accommodate the open- plan design that their local customers prefer and create more space, so that customers could look at the displays more easily. According to Margetts, the two front window displays – the grey Nolte Matrix Art display and the green and white Masterclass kitchen – are the most popular with clients. The centre of the showroom is also full of inspiration from colour experimentation to showcasing a variety of components. “We wanted to distinguish what we do.


T 1.


so clients can stand there and specify their entire kitchen. They can compare and contrast, as there is enough room to get multiple doors out at once.” Although there is a lot to see in this


We have German and British kitchens, and even if a customer didn’t know the difference beforehand, once they walk into the store, it is obvious,” Margetts says. “When you look to the left, there is a platinum grey, high- gloss Nolte kitchen, and to the right, there is a Masterclass kitchen in Hunter Green with a different, softer feel to it. “From the door, there’s a sight line to the designers’ workbench, who will acknowledge and welcome the customer. There is also plenty of space for people to look around without feeling cramped.” Moving into the centre of the showroom,


there is the presentation area. It has a variety of features that make the decision- making process easier for customers. The lights above can be changed to a daylight setting so the finishes can be viewed in natural light. Doors, worktops and handle samples are stored in custom display cases. The long bench means customers can get out samples and play around with colours and finishes until they find the perfect match. Margetts explains: “The display area is really interactive,


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showroom, Margetts and The Kitchen Store know their customers and don’t want to overwhelm them with options that won’t suit their needs.


He says: “We don’t want to bombard


people with hundreds and hundreds of options, so we’ve narrowed down our selection to what we know people will like.” The Horsham store is located just at the end of the pedestrianised high street and on the corner of the one-way system, so not only is there constant walk-in trade, but plenty of cars also pass the showroom. The company also has two other


We don’t want to bombard people with hundreds and hundreds of options, so we’ve narrowed down our selection to what we know people will like


showrooms; The Kitchen Store Brighton & Hove and its flagship Nolte showroom in Westminster, London. The Kitchen Store has been working with interior and architectural design firm DesignLSM for several years. It helped to redesign its Brighton & Hove showroom, which worked out so well the team were brought back to help with the Horsham refit. DesignLSM specialises in high-end restaurant design and worked on all of the architectural elements of the redesign, including moss


the Store living wall, lighting


and flooring, while The Kitchen


kbbr team


designed the kitchen displays.


7. · April 2021 5. 2.


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