Round-up | NEWS
Which bathroom brands came out top in online survey?
A REPORT on digital marketing trends in the bathroom market has identified its top-performing retailers and brands over the past 12 months.
The report comes from search marketer Salience, which specialises in advising brands on new website builds and search campaigns. The report starts by looking at companies’ visibility, which it says is a key SEO metric and shows how easily a brand can be found. It adds that “brands with high visibility dominate search engines, are the first to be clicked” and are more likely to reach their target market.
VISIBILITY: TOP 5 The report lists its five top performers in terms of visibility: • Victorian Plumbing • City Plumbing • Big Bathroom Shop • Better Bathrooms • QS Supplies.
The report also looked at scores based on ‘authority’, which it says defines the stature and reputation of a website. It says: “Search engines like high-authority sites as they’re loaded with trustworthy signals and likely to provide useful services and content. “Authority is measured through a metric called domain rating. The higher it is, the more chance you have to rank for competitive keywords and boost your visibility.
It advises: “Authority is best ach -
ieved through link-building. But it’s not about quantity. A few high-quality links go miles further than loads of spam.” Salience also looked at digital brand reach, which centres around how well recognised a brand is within the industry. It says: “To calculate this figure, we blend traditional search metrics
with performance of which brands are social
channels across the sector. This helps identify
take into most
prominent across a range of channels.” The rankings
account
TOP 10 HIGH-COMPETITION KEYWORDS: Bathrooms, Bathroom cabinets, Shower, Bathroom suites, Bathroom
monthly searches and social media followers and how they were engaged.
DIGITAL BRAND REACH: TOP 5 • Victorian Plumbing • Victoria Plum • Grohe • Duravit
• Hansgrohe
Keywords were also identified as a key factor. The report broke them into two types. High-competition keywords are typically sought after by big brands. These need to be closely monitored, it says, and continued search marketing activity is needed to safeguard them. Then there are opportunity keywords, which are those that challenger or low-visibility brands most need to increase their digital reach.
Shower caddies, Shower cubicles, Bathroom fittings, Bath shower screens.
design, Bathroom sink,
TOP 10 OPPORTUNITY KEY - WORDS: Bathroom tiles, Walk in shower, Shower bath, Grey tile bathroom, Bidet toilet, Bathroom suppliers, Bathroom plans, Bathroom refurbishment, Bathroom shops and Bathroom installation.
JJO becomes an employee-owned company
JJO PLC has announced that it is now majority-owned by its employees.
JJO shareholders sold 67% of their shares to a newly-established Emp - loyee Ownership Trust (EOT), with much of the consideration deferred over the next 15 years. This trust holds a permanent or long-term shareholding on trust for the benefit of all of the company’s employees.
The company has been in the hands of the Greenhalgh family for half of its 150-year history and took the decision
to switch to the new
ownership model to “sustain the company’s independence and values, while recognising the efforts of its
complex operation. So there was no natural exit strategy.
employees and their massive contribution to JJO’s success”. Said managing director Stephen Greenhalgh: “Although Gill and I remain committed to the business, we realised that the next generation are many years away from acquiring the skills to operate such a large and
“Involving private equity was not something we wanted to consider. A trade sale, while attractive for shareholders, would not have guaranteed jobs for our brilliant team or ensured that our father’s legacy lives on. Following professional advice, it seemed an Employee Ownership Trust would provide a ‘best of both worlds’ solution.” The company said
that of the key
benefits of the EOT included the continuation
business as usual,
increased productivity through employee engagement, average growth of 28% for EOT businesses
and allowing employees to have a say in how the business is run. Greenhalgh said: “It will be business as usual but better – no deviation from the JJO ethos and unswerving pride in delivering products customers want, when they want them.”
Joint MD Lee Greenhalgh, who joined JJO in 1977, will be stepping back from day-to-day involvement. The existing executive board will remain in place for the medium term, with Lee adopting a non-executive role in the longer term. JJO employs 330 staff at its 1.2
million sq ft Lancashire base, where it produces more than 600 kitchens, bedrooms and bathrooms a week.
EXCLUSIVE UK TERRITORIES BUILT ON TRUE BUSINESS PARTNERSHIPS
Our kitchens are like our business partnerships – built to last.
Contemporary kitchens | Made in Germany Contact:
richard.turner@pronormde.co.uk |
www.pronorm.de
Anzeige_1/
4_kbbreview.indd 1 April 2021 · 02.03.21 08:34 5
Page 1 |
Page 2 |
Page 3 |
Page 4 |
Page 5 |
Page 6 |
Page 7 |
Page 8 |
Page 9 |
Page 10 |
Page 11 |
Page 12 |
Page 13 |
Page 14 |
Page 15 |
Page 16 |
Page 17 |
Page 18 |
Page 19 |
Page 20 |
Page 21 |
Page 22 |
Page 23 |
Page 24 |
Page 25 |
Page 26 |
Page 27 |
Page 28 |
Page 29 |
Page 30 |
Page 31 |
Page 32 |
Page 33 |
Page 34 |
Page 35 |
Page 36 |
Page 37 |
Page 38 |
Page 39 |
Page 40 |
Page 41 |
Page 42 |
Page 43 |
Page 44 |
Page 45 |
Page 46 |
Page 47 |
Page 48 |
Page 49 |
Page 50 |
Page 51 |
Page 52 |
Page 53 |
Page 54 |
Page 55 |
Page 56 |
Page 57 |
Page 58 |
Page 59 |
Page 60 |
Page 61 |
Page 62 |
Page 63 |
Page 64 |
Page 65 |
Page 66 |
Page 67 |
Page 68
