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EGGER’s new F235 ST76 Scivaro Slate
The new F637 ST10 White Chromix worktop
Trend-leading worktops
EGGER has released its new Worktop Collection, a rolling range that can be updated as the latest trends develop. We asked Aimee Fletcher, design and product manager at EGGER UK, what retailers should know about the range…
Q & A
Q: Firstly, can you give us a basic overview of the new products in the EGGER Worktop Collection? A: The EGGER Worktop Collection is made up of 36 carefully chosen decors, two thicknesses and two profiles. Reproductions in 25mm and 38mm include oak, marble, stone and granite, offering a low maintenance, cost-effective alternative to solid surfaces. This means we can add value to materials that are much more sustainable than a solid surface, yet still look impressively realistic.
Q: What can you tell us about the development process for the new worktops? How long have they been in development? A: Our worktops have been developed alongside our brand new Decorative Collection for 2024+. We are constantly looking at global trends to ensure we have the right decors. Our Decor Managers in each region research what is needed for their market, and my job is to look at what the UK and Ireland markets are really looking for. Development is constant - with a rolling product collection which is updated every two years, we
March 2024 •
can adapt to trends much faster and have the right products when the market needs them.
Q: What are some of the trends that have informed the decors in the new EGGER Worktop Collection? A: One prominent trend is natural-inspired designs. We understand the enduring appeal of organic textures and earthy tones, which is why our collection showcases a range of stunning woodgrains and stone-inspired decors. Customers want authentic and elegant materials but they also want them to be sustainable.
Q: How does the new collection prioritise sustainability? A: Customers are more focused than ever on their environmental impact. For retailers and manufacturers, it is important to be one-step ahead by having products available that benefit the environment without compromising on design. Chipboard-based laminate worktops are a great choice for a sustainable alternative to solid surfaces such as granite and marble.
Q: How does the new collection support retailers? What sets it apart in this way from
F237 ST76 Cupria Slate
other products on the market? A: The new range goes above and beyond to support retailers, ensuring a seamless experience and providing them with a competitive edge in the market. We provide comprehensive marketing materials and display support to retailers, equipping them with the necessary tools to showcase the Worktop Collection effectively. From eye-catching
point-of-sale
materials to engaging digital assets such as our Worktop Visualiser, which allows customers to compare decors side by side and in real applications. Whether it’s product information, training, or technical advice, we ensure that retailers
have the support they need confidently promote and sell the range.
Q: Finally, what are some of your personal favourite features of the new EGGER Worktop Collection? A: A personal favourite for me would have to be the new Candela Marble decors. The finish is almost indistinguishable from real stone, and is available in both a Light Grey (F243 ST76) and Anthracite (F244 ST76) colourway. They are also available in matching 18mm Eurodekor Faced Chipboard and Laminate from our UK stock programme, meaning a co-ordinated finish is easy to achieve.
to
To find out more about the new EGGER Worktop Collection, please visit
to.egger.link/worktops
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