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SHOW PREVIEW | kbb Birmingham Vado Stand: B78
Vado is delighted to return as an exhibitor at kbb Birmingham after a decade-long absence, and can’t wait to show off what it has been doing. The bathroom brand will present an extensive array of products from its diverse brassware collections. These include the ever-popular Individual collection, which includes the recent launch of its Brushed Bronze finish, as well as its Zone thermostatic shower valve, and Booth & Co., Vado’s traditional brassware offering. Furthermore, be prepared for the unveiling of a significant business milestone, an exciting step in Vado’s strategic development and what the company claims is a fantastic opportunity for its retail partners
‘Offer unique Q & A
Q: What are the main ways that Vado is supporting its retailers in the current market? A: At Vado, we are collaborating with independent retailers to provide a value-added experience compared to pure online retailers and large home improvement stores. Our ranges offer extensive choice in product solutions for every bathing eventuality, ensuring that retailers can meet any customer requirements. We are also committed to supporting bricks and mortar showrooms with our two-tier pricing, which was introduced in 2023. We also support our Vado retail partners with access to our latest modular display units and catalogue portfolio free of charge to help sell-through to their customers.
Vauth-Sagel Stand: S70
The German components brand will showcase a range of solutions, including its VS WASH - a solution for dirty laundry, which allows laundry to be sorted, stored and transported not only neatly, but also completely out of sight. The concealed drop is perfectly integrated into any utility room, the company says. It will also showcase the VS SUB Larder, a flexible base cabinet pull-out and modular system, which the company says is ideal for those who love everything in their kitchen being thoughtfully stored away. It will also showcase the VS ADD Box - the smallest building block in the Vauth-Sagel inner organisation system, said to make the functionality of its storage space solutions even more individual.
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Q: If you were opening a retail showroom in this market, what would your strategy be? A: Maintaining a balanced approach with a physical bathroom showroom whilst building a robust online presence. Bathroom showrooms will always remain an integral part of the buying journey - leveraging them strategically is what will set you apart. Offering unique experiences, such as exclusive events, creates an in-person advantage that online platforms can’t replicate.
• March 2024
Q: How do you think the relationship between supplier and retailer is changing? A: Significant consolidation in the bathroom industry has led to retailers joining large buying groups, enhancing their purchasing power, and securing better deals for independents. While this benefits independents, it intensifies pressure on suppliers to provide lower, more competitive prices, and potentially impacts long-term product quality. This trend also carries the risk of commoditising product offerings in independent showrooms, reducing differentiation from the large home improvement retailers. Buying groups driving hard negotiations with suppliers, coupled with bulk purchases, which drive independents to focus on specific product lines, limit choices for consumers and resemble the model of those larger retailers.
experiences’ Angela Neve, product and marketing director, Vado
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