Round-up | NEWS
New showroom survey reveals 2024 kitchen requests
CREATE YOUR WORLD
AN ANNUAL survey from kitchen retailer Kutchenhaus has revealed what customers most desire from their kitchen projects in 2024. With respondents from across the
brand’s UK franchise partner network taking part, the survey explored the trends that kitchen showroom owners have found so far this year, including the most popular kitchen styles, appliances, colours and materials.
When asked about the most popular kitchen styles customers are searching for, just over half (54%) of respondents said handleless collections were proving the most sought after. Linda Woodbridge, director at Kutchenhaus Northallerton, said: “Customers definitely want a more modern, sleek-looking, handleless kitchen, as more people are building extensions to make the kitchen more of a social area.”
Furthermore, 43% of respondents
said green is the most popular colour choice for kitchens, with blue (32%) coming a close second. This result means green has overtaken the colour blue as this year’s most popular choice versus last year’s Kutchenhaus survey. When
it came to “must-have”
appliances, 53% of respondents said downdraft hobs were the latest appliance that customers desire most when purchasing a new kitchen. As for most popular worktop materials, 81% said Quartz was the most common choice, with factors such
as versatility making it an
overwhelming favourite. “Quartz for price, look, and the different options available,” explained Claire Gargaro, customer relations manager at Kutchenhaus Bournemouth when explaining the reasons for its popularity. The survey results are based on the responses of 32 Kutchenhaus showrooms from across the UK.
Hansgrohe opens new UK HQ
GERMAN BATHROOM giant Hansgrohe has officially opened the doors to its new UK HQ in Warwick.
The purpose-built head office was opened by Hansgrohe Group CEO, Hans Juergen Kalmbach and UK & Ireland MD Jay Phillips (pictured right and left respectively). The brand’s move to the new
HQ represents a £5 million investment and is described as a key landmark in the company’s strategic growth plans. At 40,000 sq ft capacity, the Warwick premises are more than double the size of Hansgrohe’s previous UK HQ in Surrey. As well as a 4,000 sq ft showroom space showcasing the Hansgrohe and Axor brands, the new HQ also houses an Installer Academy which will offer technical support and training to the installer community.
Jay Phillips, Hansgrohe UK & Ireland MD, commented: “It is a real pleasure to open the doors of our HQ and officially call Warwick our new home. “The central location, just off the M40, means we are more accessible than ever to our customers. By more than doubling the size of our previous HQ in Surrey, we can have everything available under one roof, from a spacious showroom and training, to warehousing and distribution.
“This will ensure we are able to best meet the needs of our busy customers and support them with their business.”
June 2024 •
kbbreview_101x300.indd 1 9 03.05.24 08:34 BECOME A PRONORM DEALER
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