Spa bathrooms | PRODUCT FEATURE
Dornbracht’s Serenity Sky shower launched at Milan Design Week
BLISSED OUT BATHROOMS
This month we step into the calm and serene world of the spa bathroom, taking stock of the latest trends and innovations and asking how retailers can best sell the concept in their showrooms. Francesca Seden dives in…
The Effe Yoku S Sauna from CP Hart, is an integrated steam and sauna system
June 2024 •
ancient Greeks and beyond. How the legendary King Minos, from his palace in Knossos, would have marvelled at our smart and connected modern steam showers, at hydrotherapy massage jets, and at our high- tech whirlpool baths, even if he did indeed have a plumbed-in tub of his own. Nowadays, our washing and bathing rituals are inspired less by ancient western traditions and more by the traditions of the Far East or Scandinavia, as mentioned by a few of our contributors this month. Additionally, according to the 2023 Pinterest Predicts forecast, “spa-like showers will replace long soaks in the bath thanks to a global push towards water conservation, and the need for increased floor space.” In the period between September 2020 and September 2022 the search terms “amazing showers walk-in” and “home spa bathroom” grew by
T
he ritual of bathing and the recognition of the healing and restorative properties of water reaches back millennia – to the
395% and 190% over the previous year, respectively. Zoning in on the hottest trends and innovations in this area, both Dornbracht and Grohe showcased new luxury showering concepts at the International Bathroom Exhibition at Salone Del Mobile in Milan. Dornbracht unveiled its new rain panel, Serenity Sky, which promises to offer therapeutic water experiences. Available with two or five flow modes from July 2024, and combining different principles into one product. According to the brand, not only does this ensure complete and utter relaxation, but it also supports physical and mental wellbeing – fully in keeping with its motto: “follow your bliss”.
Grohe, meanwhile, presented an outdoor shower concept. It offers, Grohe says, “the invigorating sensation of showering under the open sky, surrounded by nature which adds to the feeling of relaxation.” Though this is just a concept, with no current plans for production, it offers a glimpse into where trends could go, even for those UK homeowners who are a bit more adventurous.
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