SPECIAL FEATURE | kbbreview Retail Safari with Hettich


KRIS TOLBOD PREMIERE KLASSE, BASINGSTOKE AND ASCOT


“The most interesting thing for me has been seeing how these shops are moving forward, because this industry as a whole is quite far behind the times. It’s been clear today how far ahead they are in displays, how their retail spaces feel, and how they use new tech to help them sell. I think we’ll be looking to make the showroom more interactive and collaborative with the end user.”


LISA KYME RIPPLES LONDON


“For me the big takeaway was, in certain stores, how little product there was on display. That showed how you can create a story about the business, who you are and what you’re trying to achieve. What also stood out was places like Ffern and Lush where the staff’s enthusiasm and passion for their brand came across vividly. The use of physical space to engage directly was so interesting too.”


KENNY LUCK LUCK & FULLER, BILLERICAY


“The biggest thing I’ve taken


away is the quality of the people and how interactive and engaging they were. But what’s also hit home is that it doesn’t matter what style of business you have, everyone has their story and the showroom environment is how you portray it. You’re trying to get that story across within your retail space and the people that did it the best were the ones who were the most engaging.”


HEAR ALL OUR RETAIL SAFARI GUESTS AND OUR EXPERT DISCUSS THE EXPERIENCE IN TWO SPECIAL EPISODES OF THE KBBREVIEW PODCAST. FOLLOW THE QR CODE OR SIMPLY SEARCH ‘KBBREVIEW’ IN YOUR PODCAST APP OF CHOICE SUCH AS APPLE PODCASTS, SPOTIFY OR YOUTUBE.


24


• June 2024


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