kbbreview Retail Safari with Hettich | SPECIAL FEATURE
LIZ PANTLING-JONES LIMA KITCHENS, MILTON KEYNES
“This has given me an enthusiasm to build a real community where word of mouth spreads. My mind is just set on being able to take our space and use it as a destination for architects to use when they’re coming to the area. I also think we’ve really missed a trick on our displays by not having a link to projects we’ve completed using those products in different colours or styles.”
GRAHAM ROBINSON HALCYON INTERIORS, WIGMORE STREET
“It all shows that physical retail is still really important and while these shops cover a massive spectrum, the way they were displaying things tapped into all the senses, and how people were interacting with them was all so interesting. We also saw a lot of curation of products rather than displaying everything at once. It was all about making it easier for the client to choose.”
DAN HUGHES GETLEY UK
“Lush had real theatricality, but it also gave staff free rein to bring out the best in themselves and bring more personality into the retail environment. GymShark really stood out too, a successful online retailer with no obvious need to ever have a high street presence but they did it for a good reason and it’s because the internet is not everything. Retail has changed so you have to change with it.”
TOMA NAVICKIENE KUTCHENHAUS POTTERS BAR AND WELWYN GARDEN
“The staff at Lush were so engaging and the way they showed us the products and got us involved made me not want to leave.
It really showed that
colleagues and staff are the key. They need to be passionate, they need to be really professional and they need to look after customers. I think it’s crucial to see everything as an experience you can’t have elsewhere.”
LUSH, OXFORD STREET
Amazing store with a great mix of product display ideas. Clear brand values and customers are encouraged to touch and experience. A Bridgerton collaboration is inspired but enthusiastic staff are the greatest asset.
June 2024 •
OUTERNET, CHARING X ROAD
A new entertainment venue with spectacular use of digital screens. A stand-out example of an experiential and entertaining space. It is designed to engage in a creative way rather than simply being a big advert.
RAPHA, BREWER STREET
A cool cycle-wear and accessories shop that really knows its audience. The window display is a series of racks where customers park their own bikes and the coffee shop inside is happy for you to just hang out.
UNIQLO, REGENT STREET
The contemporary fashion retailer has incorporated historic parts of the building, such as the original classic barber’s salon, to contrast with its product while underpinning a message of longevity, care and heritage.
FFERN, BEAK STREET
Tiny fragrance shop with the vibe of an intimate zen-space. They create a new fragrance every three months and it feels more like an artisan workshop or gallery. Cool staff with clear enthusiasm for the concept.
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